Marketing Manager

Waterbom Bali; Provinsi Bali; On-site; IDR 200,000,000 - 350,000,000; Full time

Job summary

Waterbom Bali is seeking a Marketing Manager to develop and lead the resort’s marketing strategy, attract target visitors, and drive revenue growth from Bali’s iconic water park and lifestyle destination. You will align campaigns with business goals and expansion plans while delivering world-class brand experiences.

The role requires 5+ years in marketing with at least 2 years in leadership, a strong digital marketing background, and excellent English.

Qualifications

• Minimum 5 years of marketing experience with at least 2 years in a managerial or leadership role.
• Experience in beach clubs, lifestyle destinations, or business campaigns and engaging F&B outlets is highly preferred.
• Strong creative mindset with the ability to develop distinctive campaigns and engaging brand experiences.
• Excellent command of English, both written and spoken.

Responsibilities

• Lead Waterbom Bali’s overall marketing strategy, ensuring alignment with business objectives
• Develop marketing strategies for new attractions, facilities, and visitor experiences.
• Lead digital marketing across channels including paid advertising, social media, search engine marketing, SEO, email marketing, and online booking platforms.
• Analyze campaign results and visitor insights to continuously improve marketing effectiveness and spending efficiency.
• Lead and develop the marketing team by setting clear priorities, performance expectations, and accountability.

Skills

Digital marketing

Campaign management

Audience analytics

Performance measurement

Leadership/people management

Communication

Project management

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing/Buisness/related field

Tools

Google Analytics

SEO tools

Job description

MARKETING MANAGER

Purpose of Job

To develop and lead Waterbom Bali’s marketing strategy, attract target visitors, increase booking conversion, encourage repeat visits, and drive revenue growth. The role ensures that marketing initiatives deliver creative, world-class, and engaging experiences aligned with Waterbom Bali's business objectives, and future expansion plans.

Job Responsibilities

Marketing Strategy

• Lead Waterbom Bali’s overall marketing strategy, ensuring alignment with business objectives
• Strengthen Waterbom Bali as a leading world-class water park and lifestyle destination in Bali through creative, differentiated, and relevant marketing initiatives.
• Develop marketing strategies for new attractions, facilities, and visitor experiences.

Digital Marketing & Visitor Acquisition

• Lead digital marketing across relevant channels, including paid advertising, social media, search engine marketing, SEO, email marketing, and online booking platforms.
• Develop creative, integrated campaigns around seasonal demand, holidays, promotions,and visitor experiences to increase awareness, engagement, and bookings.

Marketing Performance & Management

• Manage marketing budgets and allocate resources based on campaign priorities, audience potential, and expected return on investment.
• Analyze campaign results and visitor insights to continuously improve marketing effectiveness and spending efficiency.

Team Leadership & Collaboration

• Lead and develop the marketing team by setting clear priorities, performance expectations,and accountability.
• Foster creative thinking, innovation, and continuous improvement while maintaining world-class brand standards.
• Collaborate with relevant departments to ensure marketing campaigns, promotions, and new attraction launches are aligned with operational capabilities and business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Experience in beach clubs, lifestyle destinations, or business campaigns and engaging F& B outlets is highly preferred, with a strong understanding of high-end brand positioning and customer experience
• Strong creative mindset with the ability to develop distinctive campaigns and engaging brand experiences.
• Strong knowledge of digital marketing, campaign management, audience analytics, and performance measurement.
• Proven ability to manage marketing budgets, evaluate campaign effectiveness, and translate insights into actionable strategies.
• Strong leadership, communication, project management, and cross-functional collaboration skills.
• Passion for sustainability and an understanding of how sustainability initiatives can strengthen brand value and marketing partnerships.
• Excellent command of English, both written and spoken.

HOURS OF FUN

• Everyday
• 09AM - 06PM

ADDRESS

Jl. Kartika Plaza, Kuta, Kec. Kuta, Kabupaten Badung, Bali 80361 Indonesia
Phone: [phone]

[e-mail]