Marketing & Brand Manager - Tasvan Group

Tasvan Development Group; Provinsi Bali; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

Tasvan Group in Badung, Bali, seeks a Marketing & Brand Manager to own brand strategy and drive growth across touchpoints. This full-time role focuses on building strong brand equity and leading integrated campaigns that resonate in the Bali market.

The ideal candidate has 5+ years in marketing/brand management, with a track record in multi-channel campaigns, analytics, and cross-functional leadership. Bali-based role with on-site work preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of professional marketing or brand management experience.
• Proven expertise in brand development and multi-channel campaigns.
• Strong knowledge of integrated marketing communications.

Responsibilities

• Develop and implement brand strategies aligned with business objectives.
• Maintain brand guidelines across materials and channels.
• Plan and execute integrated marketing campaigns across digital, social, traditional media and events.
• Monitor brand performance metrics and ROI with data-driven insights.
• Oversee development of marketing collateral and content.
• Collaborate withSales, operations and leadership to align marketing efforts.
• Conduct market research to identify trends, opportunities, and threats.
• Manage marketing budgets and vendor relationships.
• Report KPIs to senior management on campaign results and brand health.
• Lead reputation management during key announcements or challenges.

Skills

Brand management

Marketing strategy

Digital marketing

Market research

Campaign planning

Data analytics

CRM systems

Team leadership

Education

Bachelor's degree

Tools

CRM systems

Marketing analytics tools

Digital advertising platforms

Job description

Marketing & Brand Manager - Tasvan Group

About us

Tasvan Group is a dynamic and innovative company committed to delivering exceptional value to our clients and stakeholders. We pride ourselves on our forward-thinking approach, creative excellence, and dedication to building strong, memorable brands that resonate with our audiences. With a diverse portfolio of business interests, we foster a collaborative culture where talented individuals can make meaningful contributions and grow their careers.

About the role

We are seeking a talented and strategic Marketing & Brand Manager to join Tasvan Group on a full-time basis in Badung, Bali. This is an exciting opportunity to take ownership of our brand strategy and marketing initiatives, driving brand awareness, equity, and business growth across all touchpoints. As Marketing & Brand Manager, you will be pivotal in shaping how Tasvan Group is perceived in the market, developing cohesive brand narratives, and executing integrated marketing campaigns that deliver measurable results. This role offers significant strategic importance within our organisation, allowing you to influence company direction and contribute to our long-term success.

Key responsibilities

• Develop and implement comprehensive brand strategies that align with Tasvan Group's business objectives and market positioning
• Create and maintain brand guidelines, ensuring consistency across all marketing materials, digital platforms, and customer touchpoints
• Plan, develop, and execute integrated marketing campaigns across multiple channels including digital, social media, traditional media, and events
• Manage brand performance metrics and analytics, using data-driven insights to optimise marketing effectiveness and ROI
• Oversee the development of marketing collateral, including creative briefs, copywriting, design concepts, and multimedia content
• Collaborate with cross-functional teams including sales, operations, and senior leadership to align marketing efforts with broader business strategy
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within our industry
• Manage marketing budgets and vendor relationships, ensuring cost-effective delivery of high-quality brand and marketing initiatives
• Monitor and report on key performance indicators (KPIs) and provide regular updates to senior management on campaign performance and brand health
• Lead reputation management and brand communication during key organisational announcements or challenges

What we’re looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of professional experience in marketing, brand management, or a related discipline, ideally within a corporate or group environment
• Proven expertise in brand development, positioning, and management across diverse product or service categories
• Strong knowledge of integrated marketing communications and multi-channel campaign execution
• Proficiency with marketing analytics tools, CRM systems, and digital marketing platforms
• Excellent written and verbal communication skills with the ability to articulate complex brand concepts clearly
• Creative thinking combined with strategic, data-driven decision-making capabilities
• Project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines
• Strong interpersonal and stakeholder management abilities, with experience leading cross-functional teams
• Experience with social media marketing and digital content strategy
• Knowledge of SEO, SEM, and digital advertising platforms
• Familiarity with the Bali market or Southeast Asian markets is advantageous but not essential

What we offer

At Tasvan Group, we believe in investing in our people and fostering a workplace where talent can flourish.

• We offer competitive remuneration packages commensurate with experience and qualifications.
• Our comprehensive benefits include professional development opportunities, training programmes, and mentoring to support your career growth.
• We promote a healthy work-life balance with flexible working arrangements where possible, recognising that our employees' wellbeing is essential to their success.
• We provide a collaborative, inclusive work environment that values creativity, innovation, and diverse perspectives.
• Additionally, we offer opportunities to work on challenging projects that have real impact on our business and industry, coupled with access to modern facilities and resources in our Badung, Bali location.