Brand & Marcomm Manager

Ptbuc; Provinsi Bali; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Ptbuc is seeking a skilled Brand Manager to develop and implement a comprehensive marketing communication strategy in Bali. The ideal candidate will have a Bachelor's degree in marketing or related fields and 3-5 years of experience in brand management, especially in hospitality.

The role requires strong leadership, excellent communication skills, and a proven track record in managing successful marketing campaigns and events.

Qualifications

• 3-5 years of experience in brand management or marketing communications, preferably in hospitality.
• Fluency in English (spoken and written).
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop comprehensive brand and marketing communication strategy.
• Conduct market research for brand differentiation.
• Oversee the development of marketing content and campaigns.
• Lead planning and execution of company events.
• Manage event budgets and performance analysis.

Skills

Leadership

Digital marketing

Event management

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Master’s degree

Job description

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.
• Minimum 3-5 years of proven experience in brand management, marketing communications, or event management, preferably in hospitality industry.
• Strong leadership skills with experience in managing and developing a team.
• Excellent communication, presentation, and interpersonal skills.
• Strong knowledge of digital marketing, social media platforms, and public relations.
• Proven track record in creating and executing successful marketing campaigns and large-scale events.
• Strategic thinker with analytical ability to measure effectiveness and ROI.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Fluency in English (spoken and written).
• Willing to be placed in Bali.

Key Responsibilities

• Develop and implement a comprehensive brand and marketing communication strategy to strengthen the company’s market positioning.
• Align branding and communication initiatives with the company’s overall vision, revenue goals, and tenant engagement strategy.
• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.
• Ensure consistency in brand identity across all communication platforms, campaigns, and promotional materials.
• Oversee the company’s digital and offline brand presence, ensuring a strong, modern, and consistently relevant brand image.
• Oversee the development of creative marketing content, including campaigns, advertising, press releases, social media, and digital assets.
• Lead the planning, execution, and evaluation of company events, ensuring they are innovative, high-quality, and aligned with brand strategy.
• Collaborate with tenants, partners, and external agencies to create events that attract customers and enhance overall mall experience.
• Manage event budgets, timelines, and post-event performance analysis to maximize ROI.
• Design and implement effective communication strategies to promote the events.
• Oversee advertising, public relations, digital marketing, and promotional campaigns.
• Strengthen media relations and manage partnerships with influencers, press, and community stakeholders.
• Lead, mentor, and motivate the Brand & Marcomm team, fostering a culture of creativity, accountability, and excellence.
• Provide regular reports, updates, and recommendations to management on departmental performance and strategy effectiveness.