Marketing Lead

Accenture; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

Accenture is seeking an Indonesia Marketing Lead to guide the marketing agenda in Indonesia, strengthening brand relevance and client relationships while positioning Accenture as the Enterprise AI and Reinvention Partner of choice. The role collaborates closely with country leadership to drive growth and thought leadership across sectors.

Responsibilities include developing integrated marketing strategies, running campaigns across channels, engaging executives, and building ecosystem

Qualifications

• 12+ years of marketing experience in professional services, consulting, technology, or Fortune 500 environments.
• Proven track record delivering integrated marketing campaigns and executive engagement initiatives.
• Experience working with senior leaders and managing complex stakeholder ecosystems.

Responsibilities

• Develop and execute Indonesia's marketing strategy aligned to business priorities and growth objectives.
• Translate business goals into integrated marketing plans that drive awareness, engagement, and demand.
• Provide strategic marketing counsel to country leadership and business stakeholders.
• Strengthen Accenture's position as the leading Enterprise AI and Reinvention partner in Indonesia.
• Lead market-facing programs that enhance brand perception and thought leadership.
• Ensure brand consistency and governance across all marketing activities.
• Design and execute integrated campaigns across owned, earned, and paid channels.
• Drive executive engagement platforms, client events, industry conferences, and ecosystem activations.
• Partner with communications, social media, talent brand, advertising, and ABM teams to maximize impact.
• Develop co-marketing initiatives with strategic technology partners.
• Build relationships with key industry associations and external stakeholders.
• Leverage partner funding opportunities to amplify market presence and client engagement.
• Establish KPIs and success metrics for all marketing activities.
• Use data, insights, and AI-enabled marketing tools to optimize performance and ROI.
• Manage marketing budgets, reporting, governance, and planning processes.

Skills

Strategic thinking

Stakeholder management

Campaign planning

Data-driven marketing

Project management

English communication

AI and digital tools

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Marketing automation

Job description

We are seeking a highly strategic, commercially minded, and results-driven Indonesia Marketing Lead to join Accenture's Southeast Asia Marketing & Communications team.

This role will lead Accenture's marketing agenda in Indonesia, positioning Accenture as the preferred Enterprise AI and Reinvention Partner for clients, ecosystem partners, and future talent. The successful candidate will develop and execute integrated marketing strategies that enhance brand relevance, strengthen client relationships, build market leadership, and support business growth priorities.

The role requires close partnership with the Indonesia Country Managing Director and his country leadership team, industry leads, account teams, and regional marketing stakeholders to drive impactful campaigns and executive engagement programs

Key Responsibilities

Strategic Marketing & Business Alignment

• Develop and execute Indonesia's marketing strategy aligned to business priorities and growth objectives.
• Translate business goals into integrated marketing plans that drive awareness, engagement, and demand.
• Provide strategic marketing counsel to country leadership and business stakeholders.

Brand Leadership & Market Positioning

• Strengthen Accenture's position as the leading Enterprise AI and Reinvention partner in Indonesia.
• Lead market-facing programs that enhance brand perception and thought leadership.
• Ensure brand consistency and governance across all marketing activities.

Campaigns, Content & Client Engagement

• Design and execute integrated campaigns across owned, earned, and paid channels.
• Drive executive engagement platforms, client events, industry conferences, and ecosystem activations.
• Partner with communications, social media, talent brand, advertising, and account-based marketing teams to maximize impact.

Ecosystem & Industry Partnerships

• Develop co-marketing initiatives with strategic technology partners.
• Build relationships with key industry associations and external stakeholders.
• Leverage partner funding opportunities to amplify market presence and client engagement.

Measurement & Performance

• Establish KPIs and success metrics for all marketing activities.
• Use data, insights, and AI-enabled marketing tools to optimize performance and ROI.
• Manage marketing budgets, reporting, governance, and planning processes.

Experience

• 12+ years of marketing experience, preferably within professional services, consulting, technology or with Fortune 500 companies.
• Proven experience developing and delivering integrated marketing campaigns and executive engagement initiatives.
• Experience working with senior business leaders and managing complex stakeholder environments.

Skills

• Strong strategic thinking and business acumen.
• Excellent stakeholder management and influencing skills.
• Strong campaign planning, event marketing, communications, and brand management capabilities.
• Data-driven mindset with experience measuring and optimizing marketing performance.
• Exceptional project management skills with the ability to manage multiple priorities.
• Strong written and verbal communication skills in English.
• Experience leveraging AI and digital tools to improve marketing effectiveness.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience in technology, consulting, digital transformation, AI, or innovation-led industries.
• Familiarity with Salesforce or similar CRM and marketing technology platforms.

What Success Looks Like

The Indonesia Marketing Lead will:

• Elevate Accenture's brand leadership and relevance in Indonesia.
• Strengthen relationships with clients, ecosystem partners, and industry influencers.
• Deliver measurable business impact through integrated marketing programs.
• Serve as a trusted advisor to Indonesia leadership on market positioning and growth opportunities.

Ideal Candidate

A curious, collaborative, and high-energy marketer who combines creativity with commercial acumen, thrives in a fast-paced environment, and is passionate about helping organizations reinvent through AI and technology.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients, our communities.