Senior Marketing Analyst

inDrive; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

inDrive is seeking a Senior Marketing Analyst to drive acquisition and media analytics across 48 countries. This role focuses on incrementality measurements, new user acquisition, and budget optimization through statistical approaches.

You will collaborate with marketing and data teams to design tests, analyze results, and implement tools that improve data pipelines and channel performance. The position offers global exposure and argues for data-driven growth, requiring strong SQL and Python/R

Qualifications

• 3+ years in marketing, product or growth analytics.
• Strong SQL and data manipulation skills.
• Experience with Python or R for modeling.
• Experience with BI tools such as Tableau or Looker.

Responsibilities

• Evaluate marketing campaigns across acquisition channels (Google, Meta, TikTok, OOH).
• Build automated tools to improve channel efficiency and user acquisition.
• Design and analyze A/B tests to assess messaging, creatives, targeting, and product changes.
• Forecast outcomes to assist marketing budget planning.
• Collaborate with data engineering and marketing to improve data pipelines and data quality.
• Provide recommendations to optimize channel incrementality.
• Develop analytics for user segmentation and behavioral triggers.

Skills

SQL skills

Python or R

BI tools (Tableau/Looker)

Statistical analysis & A/B testing

Communication of findings

Tools

Tableau

Looker

Job description

Senior Marketing Analyst

Department: Analytics Department

Employment Type: Full Time

Location: Indonesia

Description

We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels. You will provide the quantitative evidence required to optimize marketing investment planning. This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory. You will collaborate closely with the marketing team: design & analyze tests and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global acquisition strategy.

Key Responsibilities

• Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
• Build automated tools to improve channel efficiency, user acquisition
• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
• Provide actionable recommendations to optimize buying & channels incrementality
• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Skills, Knowledge and Expertise

• 3+ years of experience in marketing, product or growth analytics roles
• Strong understanding of performance channels & user acquisition
• Strong SQL skills
• Python or R for statistical modeling, cluster analysis, and data manipulation
• Hands-on experience with BI tools (Tableau, Looker, etc.)
• Solid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling
• Ability to communicate complex findings in a clear, business-friendly way

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 48 countries
• Develop your professional skills with access to mentoring, career consulting, and learning programs
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
• Work alongside people who take initiative, speak openly, and challenge themselves to grow
• Improve your language skills through co-financed courses and internal speaking clubs

Final benefits may vary depending on the location.