Marketing Solutions Lead

Lazada; Jakarta Pusat; On-site; IDR 900,000,000 - 1,200,000,000; Full time

Job summary

Lazada Indonesia is seeking a proven Head of Marketing Solutions to drive advertising revenue growth, lead a high-performing sales and account management team, and shape the strategic agenda for the Indonesian market.

You will collaborate with regional product, ops, strategy and commercial teams to design go-to-market plans, client segmentation, upsell opportunities, and go-live of innovative advertising solutions.

Qualifications

• 8+ years in advertising sales, digital marketing, or media with revenue growth.
• Leadership experience in high-performing teams.
• Expertise in digital marketing and data-driven media ecosystems.
• Excellent communication, negotiation, and stakeholder management.
• Bachelor's degree in marketing or business; master's preferred.
• Proven ability to balance client acquisition/retention with revenue targets.
• Strong understanding of the Indonesian advertising landscape.
• Fluent in English and Bahasa.

Responsibilities

• Drive advertising revenue growth in Indonesia by meeting revenue targets.
• Refine client acquisition, retention, and portfolio upsell strategies.
• Design segmentation strategies and go-to-market approaches.
• Lead and coach sales and account management team.
• Collaborate with regional product, operations, strategy, and commercial teams.

Skills

Advertising sales leadership

Digital marketing

Data-driven media

Client relationship management

Strategic thinking

Communication

Negotiation

Education

Bachelor's degree in marketing or business

Master's degree (preferred)

Job description

The Head of Marketing Solutions, Indonesia is a critical leadership role responsible for driving advertising revenue growth within the Indonesian market. The role will oversee the development and execution of strategic initiatives to acquire, retain, and upsell clients, ensuring the successful adoption of innovative advertising solutions. This position is pivotal in shaping the advertising and digital marketing landscape for the company, leveraging market insights, fostering strong client relationships, and collaborating with cross-functional regional teams. The role also includes building and inspiring a high-performing sales and account management team. It is ideal for a results-driven leader with a passion for innovation and business growth in the dynamic digital ecosystem of Indonesia.

Responsibilities

Revenue Ownership

• Drive advertising revenue growth in Indonesia by meeting and exceeding ambitious revenue targets.
• Refine and execute strategies for client acquisition, retention, and portfolio expansion to maximize revenue opportunities.

Strategic Execution

• Design and implement a client segmentation strategy, assign portfolios, and execute scalable initiatives tailored for the Indonesian market.
• Develop and refine go-to-market approaches to drive client adoption of advertising solutions and achieve upsell opportunities with key clients.
• Build, lead, and coach a high-performing sales and account management team, creating a collaborative, results-focused work culture.
• Ensure the team aligns with the country's financial goals and is equipped to achieve business priorities.

Collaboration and Partnership

• Collaborate with regional product, operations, strategy, and commercial teams to align initiatives with country market dynamics.
• Integrate market insights into the development and adoption of innovative advertising solutions.

Job Requirements

1. A minimum of 8+ years of experience in advertising sales, digital marketing, or media industries, with a strong track record in driving advertising revenue growth.
2. Leadership experience in managing high-performing teams or in roles involving sales, account management, or business development is preferred.
3. Demonstrated expertise in digital marketing, data-driven media ecosystems, and developing client-focused advertising solutions.
4. Exceptional communication, negotiation, and stakeholder management skills to effectively partner with clients, internal teams, and external partners.
5. A Bachelor's degree in marketing, business, or a relevant field (required). A master's degree is a plus.
6. Proven ability to manage client acquisition and retention while balancing strategic execution and revenue growth targets.
7. A deep understanding of the Indonesian advertising ecosystem and its competitive landscape, with the ability to identify market-specific opportunities.
8. Must be fluent in both English and Bahasa