Indonesia Marketing Lead

Accenture; Jakarta Pusat; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

Accenture is seeking an Indonesia Marketing Lead to drive the company’s marketing agenda in Indonesia. You will shape strategy, oversee integrated campaigns, and partner with country leadership to position Accenture as the Enterprise AI and Reinvention partner of choice.

You will collaborate with regional marketing peers, industry leads, and accounts teams to deliver measurable business impact through data-driven, AI-enabled marketing and executive engagement programs.

Qualifications

• 12+ years of marketing experience in professional services, consulting, tech, or Fortune 500 environments.
• Proven ability to design and deliver integrated marketing campaigns and executive engagement initiatives.
• Experience partnering with senior business leaders and managing complex stakeholder networks.

Responsibilities

• Develop Indonesia's marketing strategy aligned to business priorities and growth objectives.
• Translate business goals into integrated marketing plans that drive awareness, engagement, and demand.
• Provide strategic marketing counsel to country leadership and business stakeholders.
• Lead market-facing programs to enhance brand perception and thought leadership in Indonesia.
• Design and execute integrated campaigns across owned, earned, and paid channels.
• Partner with communications, social media, talent brand, advertising, and ABM teams to maximize impact.
• Establish KPIs and use data/AI tools to optimize performance and ROI.
• Manage marketing budgets, reporting, governance, and planning processes.

Skills

Strategic thinking

Stakeholder mgmt

Campaign planning

Data-driven

Project mgmt

English proficiency

AI & digital tools

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Job description

We are seeking a highly strategic, commercially minded, and results-driven Indonesia Marketing Lead to join Accenture's Southeast Asia Marketing & Communications team.

This role will lead Accenture's marketing agenda in Indonesia, positioning Accenture as the preferred Enterprise AI and Reinvention Partner for clients, ecosystem partners, and future talent. The successful candidate will develop and execute integrated marketing strategies that enhance brand relevance, strengthen client relationships, build market leadership, and support business growth priorities.

The role requires close partnership with the Indonesia Country Managing Director and his country leadership team, industry leads, account teams, and regional marketing stakeholders to drive impactful campaigns and executive engagement programs

Key Responsibilities

Strategic Marketing & Business Alignment

• Develop and execute Indonesia's marketing strategy aligned to business priorities and growth objectives.
• Translate business goals into integrated marketing plans that drive awareness, engagement, and demand.
• Provide strategic marketing counsel to country leadership and business stakeholders.

Brand Leadership & Market Positioning

• Strengthen Accenture's position as the leading Enterprise AI and Reinvention partner in Indonesia.
• Lead market-facing programs that enhance brand perception and thought leadership.
• Ensure brand consistency and governance across all marketing activities.

Campaigns, Content & Client Engagement

• Design and execute integrated campaigns across owned, earned, and paid channels.
• Drive executive engagement platforms, client events, industry conferences, and ecosystem activations.
• Partner with communications, social media, talent brand, advertising, and account-based marketing teams to maximize impact.

Ecosystem & Industry Partnerships

• Develop co-marketing initiatives with strategic technology partners.
• Build relationships with key industry associations and external stakeholders.
• Leverage partner funding opportunities to amplify market presence and client engagement.

Measurement & Performance

• Establish KPIs and success metrics for all marketing activities.
• Use data, insights, and AI-enabled marketing tools to optimize performance and ROI.
• Manage marketing budgets, reporting, governance, and planning processes.

Experience

• 12+ years of marketing experience, preferably within professional services, consulting, technology or with Fortune 500 companies.
• Proven experience developing and delivering integrated marketing campaigns and executive engagement initiatives.
• Experience working with senior business leaders and managing complex stakeholder environments.

Skills

• Strong strategic thinking and business acumen.
• Excellent stakeholder management and influencing skills.
• Strong campaign planning, event marketing, communications, and brand management capabilities.
• Data-driven mindset with experience measuring and optimizing marketing performance.
• Exceptional project management skills with the ability to manage multiple priorities.
• Strong written and verbal communication skills in English.
• Experience leveraging AI and digital tools to improve marketing effectiveness.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience in technology, consulting, digital transformation, AI, or innovation-led industries.
• Familiarity with Salesforce or similar CRM and marketing technology platforms.

What Success Looks Like

The Indonesia Marketing Lead will:

• Elevate Accenture's brand leadership and relevance in Indonesia.
• Strengthen relationships with clients, ecosystem partners, and industry influencers.
• Deliver measurable business impact through integrated marketing programs.
• Drive excellence in modern, AI-enabled, data-driven marketing.
• Serve as a trusted advisor to Indonesia leadership on market positioning and growth opportunities.

Ideal Candidate

A curious, collaborative, and high-energy marketer who combines creativity with commercial acumen, thrives in a fast-paced environment, and is passionate about helping organizations reinvent through AI and technology.

About Accenture:

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.