Marketing Intern

PT HM Sampoerna Tbk.; Jakarta Pusat; On-site; IDR 39,060,000 - 55,800,000; Full time

Job summary

PT HM Sampoerna Tbk. invites ambitious final-year students to join its Marketing Internship in Jakarta. You will support market analysis, portfolio reviews, and the development of campaign concepts across digital and in-store activations.

Onsite placement offers hands-on exposure to how brand marketing strategies move from planning to execution. You'll collaborate with cross-functional teams, learn from experienced marketers, and contribute to performance insights, media planning, and

Qualifications

• Final-year student pursuing a bachelor’s degree.
• Strong analytical and structured-thinking skills.
• Proficiency in Excel and PowerPoint.
• Interest in brand marketing, consumer insights, activations, and digital marketing.
• Ability to work across teams and priorities.
• Clear communication and collaboration.

Responsibilities

• Support market analysis, performance reviews, and district playbook development.
• Monitor portfolio performance and gather consumer insights.
• Support development of campaign ideas, communication frameworks, key visuals, and toolboxes.
• Coordinate activations and post-activation reporting.
• Support digital campaigns, social media, CRM, e-commerce, content planning, and performance tracking.
• Run an assigned project, capture learnings, and present recommendations.

Skills

Analytical thinking

Structured thinking

Clear communication

Collaboration

Agility

Curiosity

Education

Final-year bachelor student

Marketing/Communications/Business degree (preferred)

Tools

Microsoft Excel

PowerPoint

Job description

Marketing Internship

Location: Jakarta, Indonesia

Working Pattern: Onsite

Expected Join Date: 15 February 2027

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join Sampoerna Marketing and gain hands‑on exposure to how marketing strategy moves from portfolio choices to in-market execution. You will support a dedicated project and brand based on business needs, your profile, and your interests.

Impact You’ll Own

• Deliver timely market and performance analysis to strengthen cycle planning and district playbooks.
• Turn bi‑weekly portfolio monitoring into clear insights and practical recommendations.
• Contribute campaign concepts and materials that meet timelines and stakeholder requirements.
• Translate activation results, including reach, engagement, amplification, and NPS, into improvements.
• Present an integrated recommendation that better connects marketing strategy with execution.

What You’ll Do

• Support market analysis, performance reviews, investment inputs, and district playbook development.
• Monitor portfolio performance and gather consumer and competitive insights.
• Support development of campaign ideas, communication frameworks, key visuals, point-of-sale materials, and toolboxes.
• Coordinate brand and cross-category activations, including execution and post-activation reporting.
• Support digital campaigns, social media, CRM, e-commerce, content planning, and performance tracking.
• Run an assigned project, capture learnings, and present recommendations at the end of the internship.

Skills & Capabilities

Must-haves

• Final-year student with a bachelor’s degree in any major.
• Strong analytical and structured-thinking skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Interest in brand marketing, consumer insights, activations, and digital marketing.
• Agility, curiosity, and comfort working across different teams and priorities.
• Clear communication and collaboration skills.

Nice-to-haves

• A degree in Marketing, Communications, or Business.
• Familiarity with social media analytics or AI-enabled content tools.

Application Process

Online Assessment Test + Digital Interview → HR Interview → On-Ground Assessment

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know—we’re here to help you succeed.

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