Growth & Marketing Lead — Motorcycle Tyre, Indonesia

PT Primoban Novo Tyres; Bogor; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

PT Primoban Novo Tyres in Kota Bogor is seeking a hands-on Marketing & Growth Executive to help grow our motorcycle tyre business across Indonesia. This role blends growth, campaigns, analytics, e-commerce, and field activation, working with management and sales to turn dealer insights into measurable campaigns online and offline.

You will develop dealer promotions, product campaigns, and sell-out programs, analyze performance, and coordinate digital activities to amplify campaigns and

Qualifications

• 1–3 years of experience in Growth, Campaign, Trade Marketing, E-commerce, Commercial Marketing, or similar roles.
• Strong analytical mindset and comfortable working with Excel/Google Sheets.
• Experience running online & offline campaigns is highly preferred.
• Able to turn data and market insights into actionable campaigns.
• Hands‑on executor comfortable working both digitally and in the field.
• Able to independently plan, execute, and evaluate campaigns.
• Strong communication and project management skills.
• Experience in marketplace, automotive, FMCG, retail, B2B, or distribution is a plus.
• Comfortable working in a growing business where systems and processes are still being built.

Responsibilities

• Develop and execute marketing & growth initiatives across dealers, riders, communities, and e-commerce
• Build dealer promotions, product campaigns, and sell-out programs
• Plan and execute campaigns, including marketplace promotions, product launches, bundles, vouchers, and seasonal campaigns
• Analyze sales performance to identify opportunities across products, pricing, promotions, and channels
• Plan offline activations such as dealer events, community rides, exhibitions, and product activations
• Segment dealers and customers to develop more targeted campaigns
• Track campaign performance, marketing spend, sales impact, and ROI
• Gather competitor, pricing, promotion, and market insights
• Coordinate social media and digital activities to amplify campaigns and strengthen the brand
• Work closely with Sales to improve dealer activation, product adoption, sell-out, and distribution growth

Skills

Growth

Campaign

Trade Marketing

E-commerce

Commercial Marketing

Job description

PT Primoban Novo Tyres in Kota Bogor is seeking a hands-on Marketing & Growth Executive to help grow our motorcycle tyre business across Indonesia. This role blends growth, campaigns, analytics, e-commerce, and field activation, working with management and sales to turn dealer insights into measurable campaigns online and offline.

You will develop dealer promotions, product campaigns, and sell-out programs, analyze performance, and coordinate digital activities to amplify campaigns and