Marketing Content Strategist

Rapiscan Systems, Inc.; Batam; On-site; IDR 316,067,000 - 561,896,000; Full time

Job summary

OSI Electronics is seeking a Marketing Content Creator to develop high-quality written content that strengthens brand authority, improves AI search visibility, and supports website growth. You will craft blog articles, newsletters, social posts, brochures, and press releases while coordinating marketing campaigns across digital and print channels.

You will collaborate with the design team, utilize CRM for campaigns, and repurpose content into multiple assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related discipline.
• 2+ years marketing experience.
• Strong written and verbal communication skills.
• Solid understanding of marketing principles, campaigns, and analytics.
• Proficiency with social media platforms and digital marketing tools.
• Proficient in Microsoft Office.

Responsibilities

• Develop high-quality content such as blog articles, newsletters, social posts, brochures, and press releases.
• Manage marketing campaigns across digital, print, social, and live events.
• Support demand generation with lead acquisition, email campaigns, and outreach.
• Schedule and monitor content on social media (Twitter, LinkedIn) per brand standards.
• Collaborate with Graphic Designer to convert content into assets.
• Use CRM to create materials and support email campaigns.
• Repurpose long-form content into social posts, emails, talking points, and presentations.
• Adhere to company values and Code of Ethics.
• Report quality problems to management.

Skills

Marketing principles

Campaign execution

Analytics

Written communication

Verbal communication

Social media

Digital tools

MS Office

Collaboration

Time management

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Tools

Microsoft Dynamics 365 CRM

CMS platforms

HTML/CSS basics

Google Tag Manager

Web analytics

Mailchimp

HubSpot

Google Ads

LinkedIn Ads

Job description

OSI Electronics is seeking a Marketing Content Creator to develop high-quality written content that strengthens brand authority, improves AI search visibility, and supports website growth. You will craft blog articles, newsletters, social posts, brochures, and press releases while coordinating marketing campaigns across digital and print channels.

You will collaborate with the design team, utilize CRM for campaigns, and repurpose content into multiple assets.