Marketing & Communication (Marcomm) Coordinator

PT Swarna Kanaka Parigraha; Kota Semarang; In loco; IDR 89.280.000 - 133.920.000; Tempo pieno

Descrizione del lavoro

PT Swarna Kanaka Parigraha is seeking a Marketing & Communication Coordinator to drive marketing initiatives and optimize communications at 23 Semarang Shopping Center. You will develop campaigns, strengthen brand presence, engage customers, and boost mall traffic.

The role requires a Bachelor's degree and at least 2 years in marketing/communication, with supervisory experience. Strong skills in digital marketing, social media, copywriting, and media relations are essential.

Competenze

• Bachelor's degree in Marketing/Communication/PR or related field.
• Min. 2 years in Marketing & Communication or similar role with supervisory experience.
• Strong understanding of marketing strategies, digital marketing, social media management, and brand building.
• Experience in campaign planning, execution, evaluation, and marketing performance analysis.]
• Excellent communication, presentation, copywriting, and media relations skills.
• Strong leadership, analytical thinking, creativity, and problem-solving skills.

Mansioni

• Develop and execute monthly marketing and communication plans to boost brand awareness and mall traffic.
• Supervise content creation, visual production, copywriting, and promotional materials.
• Plan, execute, monitor, and evaluate marketing campaigns and promotions.
• Analyze mall traffic, engagement, social media trends, and competitor activities.
• Coordinate with internal teams and external partners, including media and KOLs.
• Manage media placements, PR activities, press releases, and external communications.
• Monitor budgets and ensure effective spend according to approved plans.

Conoscenze

Marketing strategy

Digital marketing

Social media management

Brand building

Campaign planning

Copywriting

Formazione

Bachelor's degree

Descrizione del lavoro

We are looking for a creative, strategic, and result-oriented Marketing & Communication Coordinator to lead marketing initiatives and communication activities at 23 Semarang Shopping Center. You will be responsible for developing effective marketing campaigns, strengthening brand awareness, increasing customer engagement, and driving mall traffic.

Key Responsibilities

Develop and execute monthly marketing and communication plans to achieve brand awareness and mall traffic targets.

Supervise content creation, visual production, copywriting, and promotional materials.

Plan, execute, monitor, and evaluate marketing campaigns and promotional programs.

Analyze mall traffic performance, customer engagement, social media trends, and competitor activities to identify improvement opportunities.

Coordinate with internal departments and external partners, including media, communities, and Key Opinion Leaders (KOLs).

Manage promotional media placements, public relations activities, press releases, and external communications.

Monitor marketing budgets and ensure effective utilization according to approved plans.

Requirements

Bachelor's degree (S1) in any major, preferably Marketing, Communication, PR, or related fields.

Min. 2 years of experience in Marketing & Communication or a similar position, with proven experience in supervisory roles.

Strong understanding of marketing strategies, digital marketing, social media management, brand building, and ATL/BTL activities.

Experienced in campaign planning, execution, evaluation, and marketing performance analysis.

Excellent communication, presentation, copywriting, and media relations skills.

Strong leadership, analytical thinking, creativity, and problem-solving skills.

Detail-oriented, proactive, flexible, and target-oriented.

Experience in shopping malls, retail, property, or hospitality industries is preferred.