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Sinarmas World Academy (SWA) in Indonesia seeks a results-driven Sales Lead to shape and execute the annual sales work plan and forecast. You will guide a team, develop strategies to attract prospective students, and oversee multi-channel campaigns including scholarships to boost enrolment.
You will nurture relationships with parents and students, identify upselling opportunities, and monitor performance metrics to drive continuous improvement in sales and marketing strategies.
Lead the development and execution of the annual sales work plan and forecast, guiding the team in identifying, researching, and targeting prospective students. Oversee the creation and implementation of sales strategies that align with the school's business objectives, ensuring team execution and tracking results to meet enrolment targets. Supervise and manage multi-channel marketing campaigns, including exploring scholarship opportunities, to enhance brand visibility and attract new students. Foster and maintain strong relationships with existing and prospective parents/students, while identifying strategic opportunities for upselling and cross-selling. Monitor sales metrics, event performance, and market trends, delivering regular insights and reports to drive continuous improvement in sales strategies.
Key responsibilities
Lead the development and execution of the annual sales work plan and forecast, guiding the team in identifying, researching, and targeting prospective students
Oversee the creation and implementation of sales strategies that align with the school's business objectives, ensuring team execution and tracking results to meet enrolment targets
Supervise and manage multi-channel marketing campaigns, including exploring scholarship opportunities, to enhance brand visibility and attract new students
Foster and maintain strong relationships with existing and prospective parents/students, while identifying strategic opportunities for upselling and cross-selling
Monitor sales metrics, event performance, and market trends, delivering regular insights and reports to drive continuous improvement in sales strategies
About you
Minimum 3 years of sales experience, preferably in education, banking, or hotel
Strong ability to develop and manage comprehensive sales work plans and annual forecasts
Hands-on experience in designing and executing multi-channel sales strategies
Outstanding communication and interpersonal skills with a demonstrated ability to build and maintain strong relationships with prospective and current consumers
Experience in identifying and capitalising on upselling or cross-selling opportunities
Proficient in tracking and analysing sales metrics, event performance, and market trends
Ability to proactively generate actionable insights and provide detailed reports to refine and improve future sales and marketing strategies
Ability to mentor, coach, and lead a sales team to consistently meet or exceed performance targets, while fostering a goal-oriented environment
Full proficiency in English (Must) and Mandarin (Preferable)
Hirer responsiveness Salary match Number of applicants
Education, Training & Professional Development 101-1,000 employees
SINARMAS WORLD ACADEMY (SWA) provides an international education experience from Toddler to Grade 12, that aims to achieve Academic Excellence. SWA opened in July 2008 and the first cohort of Grade 12 students graduated in June 2012. SWA prepares each student for a lifetime of academic success through the development of adaptable 21st century approaches to learning.
SINARMAS WORLD ACADEMY (SWA) provides an international education experience from Toddler to Grade 12, that aims to achieve Academic Excellence. SWA opened in July 2008 and the first cohort of Grade 12 students graduated in June 2012. SWA prepares each student for a lifetime of academic success through the development of adaptable 21st century approaches to learning.