MANAGER TIKTOK

PT. Herbal Ayu Indonesia; Daerah Istimewa Yogyakarta; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT. Herbal Ayu Indonesia is seeking a TikTok Manager to lead a full TikTok strategy and Shop operations in Indonesia. You will own content assessment, campaign performance analysis, and GMV growth initiatives.

You will manage and develop the TikTok team, drive revenue, and collaborate with brand teams to maximize engagement, conversions, and customer experience. Previous beauty/skincare familiarity is preferred.

This role requires hands‑on leadership, fast learning, and a data‑driven mindset.

Qualifications

• 2-3 years of experience in TikTok, TikTok Shop, or Social Commerce.
• Understanding of TikTok Affiliate, Live, Ads, and GMV Max.
• Data analysis and conversion expertise.
• Strong leadership and problem-solving skills.
• Growth mindset, fast learner, and strong execution capability.
• Experience in beauty, skincare, or bodycare (preferred).

Responsibilities

• Develop TikTok and TikTok Shop strategy.
• Analyze content and campaign performance.
• Lead and develop the TikTok team.
• Increase GMV and sales.

Job description

TikTok Manager responsible for developing and executing TikTok strategy, including TikTok Shop operations. The role involves analyzing content and campaign performance, leading and developing the TikTok team, and driving GMV and sales growth.

Key responsibilities

Develop TikTok and TikTok Shop strategy

Analyze content and campaign performance

Lead and develop the TikTok team

Increase GMV and sales

About you

2-3 years of experience in TikTok, TikTok Shop, or Social Commerce

Understanding of TikTok Affiliate, Live, Ads, and GMV Max

Data analysis and conversion expertise

Strong leadership and problem-solving skills

Growth mindset, fast learner, and strong execution capability

Experience in beauty, skincare, or bodycare (preferred)