Luxury Brand Activation & Events Lead

PT Berkat Artisan Indonesia; Tangerang; On-site; IDR 360,000,000 - 480,000,000; Full time

Job summary

PT Berkat Artisan Indonesia seeks an experienced events and brand activation lead in Tangerang to plan and execute premium events, launches, and private gatherings.

You will cultivate relationships with luxury media, KOLs, influencers, and strategic partners while identifying opportunities for brand exposure and collaborations. The role requires managing concepts, guest lists, vendors, and budgets, with on-site execution and post-event evaluation.

Qualifications

• Minimum 5 years of experience in event, brand activation, PR, or marketing.
• Experience with luxury/premium brands or high-end media is highly preferred.
• Existing relationships with luxury media or premium outlets is a strong advantage.
• Strong communication, negotiation, and relationship-building skills.
• Creative, proactive, detail-oriented, and well-connected.
• Good command of English.

Responsibilities

• Plan and execute premium events, brand activations, launches, and private events.
• Build and maintain relationships with high-end media, luxury publications, KOLs, influencers, and strategic partners.
• Identify opportunities for brand exposure and media collaborations.
• Manage event concepts, guest lists, vendors, budgets, and on-site execution.
• Develop partnerships with premium brands and lifestyle communities.
• Evaluate event performance and brand exposure.

Skills

Event planning

Brand activation

PR

Media relations

Negotiation

Communication

English

Job description

PT Berkat Artisan Indonesia seeks an experienced events and brand activation lead in Tangerang to plan and execute premium events, launches, and private gatherings.

You will cultivate relationships with luxury media, KOLs, influencers, and strategic partners while identifying opportunities for brand exposure and collaborations. The role requires managing concepts, guest lists, vendors, and budgets, with on-site execution and post-event evaluation.