Brand Activation Manager: Dynamic Campaigns & Events

PT Borden Eagle Indonesia; Tangerang; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT BORDEN EAGLE INDONESIA is seeking a Brand Activation Manager to develop and execute activation campaigns aligned with brand strategy and business goals. You will manage end-to-end campaign processes, organize events, and oversee budgets and performance analysis.

The role requires 5+ years in marketing activation, strong project management, and the ability to collaborate with internal teams and external agencies. Travel for events is expected in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in marketing activation / sales promotion.
• FMCG experience is a plus.

Responsibilities

• Develop and execute marketing activation campaigns aligned with brand strategy and business objectives.
• Manage end-to-end campaign processes including planning, budgeting, execution, and performance analysis.
• Organize promotional events, trade shows, and product launches to drive consumer engagement.
• Oversee event logistics including venue selection, vendor management, and on-site execution.
• Develop and manage activation budgets, ensuring cost-effectiveness and alignment with financial targets.
• Monitor KPIs to assess campaign success and ROI.
• Adjust strategies based on data-driven insights to optimize performance.
• Track expenses and provide regular budget reports.
• Post-campaign evaluations to measure effectiveness and ROI.
• Analyze market trends and consumer behavior to identify opportunities for activation.
• Develop strategies to enhance customer engagement and loyalty through promotions.
• Gather customer feedback to refine activation strategies.
• Collaborate with internal teams and external agencies to ensure cohesive execution.
• Create engaging content and materials for activations.
• Ensure all marketing materials adhere to brand guidelines.

Skills

Project management

Communication skills

Office proficiency

Data analysis

Creativity

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

Job description

PT BORDEN EAGLE INDONESIA is seeking a Brand Activation Manager to develop and execute activation campaigns aligned with brand strategy and business goals. You will manage end-to-end campaign processes, organize events, and oversee budgets and performance analysis.

The role requires 5+ years in marketing activation, strong project management, and the ability to collaborate with internal teams and external agencies. Travel for events is expected in a fast-paced environment.