Loyalty Strategy Lead — Growth & Partnerships

Blibli; Jakarta Pusat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Blibli is transforming into a future-ready digital ecosystem. The Loyalty Manager will lead the strategy, performance, and evolution of our loyalty program, developing member propositions, building partnerships, and collaborating with Product, CRM, Commercial, and Data teams to drive loyalty and growth.

You will shape loyalty experiences, monitor metrics, and drive automation while coaching the team in a customer-centric, improvement-driven culture.

Qualifications

• 5-8 years of experience in Loyalty, CRM, or related functions.
• 2+ years leading projects or teams.
• Strong analytical, stakeholder management, and communication skills.

Responsibilities

• Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
• Monitor program performance and optimize metrics such as active members, redemption, repeat purchases, and profitability.
• Build and manage strategic partnerships to expand loyalty rewards and member benefits.
• Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams to enhance loyalty experiences.
• Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
• Coach and develop team members while fostering a customer-centric and continuous improvement culture.

Job description

Blibli is transforming into a future-ready digital ecosystem. The Loyalty Manager will lead the strategy, performance, and evolution of our loyalty program, developing member propositions, building partnerships, and collaborating with Product, CRM, Commercial, and Data teams to drive loyalty and growth.

You will shape loyalty experiences, monitor metrics, and drive automation while coaching the team in a customer-centric, improvement-driven culture.