Mama's Choice is looking for a Live Stream Operator to run the operational backbone of our Shopee Live and TikTok Live streaming function. This role owns scheduling and rostering of hosts, tracks and reports on live streaming performance data, keeps the streaming setup (OBS, camera, lighting, background, placement) running smoothly and continuously improving, and steps in to host when needed. The Live Stream Operator works closely with the Live Streaming Hosts and reports to the Live Streaming Lead / E-commerce Manager.
Key Responsibilities
- Ensure the technical and operational readiness of livestream sessions, including equipment, studio setup, products, props, wardrobe, visual assets, and other supporting elements.
- Manage behind-the-scenes livestream operations on Shopee and TikTok, including platform setup, product pinning, comment moderation, livestream recording, and troubleshooting of technical or operational issues.
- Build and manage the live streaming schedule and host rostering across Shopee Live and TikTok Live, ensuring adequate coverage for peak hours, campaigns, and shift rotations.
- Own data analysis and reporting for live streaming performance — tracking metrics such as GMV, viewers, watch time, conversion rate, and engagement, and turning them into clear, actionable reports for the team.
- Identify what is and isn't working in live sessions using data, and translate findings into concrete recommendations for hosts and content planning.
- Fill in as a live host occasionally when scheduled hosts are unavailable or additional coverage is needed.
- Manage livestream operational administration, including product and prop organization, wardrobe management, and supporting receipts or invoices for operational expenses.
- Continuously drive improvements in the live setup — background, product placement, camera framing, lighting, and overall visual presentation — to keep the stream professional and on-brand.
- Stay up to date with TikTok Shop and Shopee Live tools, features, and campaigns , and ensure the team is set up to take advantage of new functionality and promotional mechanics.
Coordinate with the content/marketing team on live session logistics, campaign tie-ins, and technical requirements.
Requirements
- Experience with live streaming operations , scheduling, or production, preferably on Shopee Live and/or TikTok Live.
- Mandatory: proficient with OBS Studio (or equivalent streaming software) and hands-on ability to set up scenes, audio, camera sources, and overlays independently.
- Thorough understanding of live streaming data — what each metric means (viewers, watch time, conversion, GMV, add-to-cart, drop-off points) and what actions taken within a live session can influence it.
- Comfortable filling in as a live host when needed — reasonably confident and articulate on camera.
- Strong organizational skills to manage rosters and schedules across multiple hosts and platforms without gaps in coverage.
- Detail-oriented, with a good eye for visual setup — background, lighting, camera placement, and product presentation.
- Comfortable working with reporting tools/spreadsheets to compile and present performance data.
Preferred Qualifications
- Prior experience in Mom & Baby, skincare, or beauty categories.
- Familiarity with Shopee Live and TikTok Shop seller dashboards, analytics, and campaign tools.
- Basic knowledge of lighting/audio equipment and simple technical troubleshooting.
- Experience creating performance reports or dashboards for a livestream or e-commerce team.
- Experience working with affiliate/KOL or livestream agencies is a plus.
This role requires flexibility to be available around live streaming hours, including evenings, weekends, and campaign peak periods, in order to manage rostering, monitor live setup, and step in as a host when needed. Some on-site presence is required to manage physical streaming equipment and setup.
What We Offer
- The opportunity to work with a leading Mom & Baby brand and help shape a high-growth live commerce operation.
- Opportunity to grow into other roles within the Live Commerce / E-commerce team (e.g., Live Streaming Lead, Live Streaming Host, E-commerce Executive).
- Hands-on exposure to live commerce data, production setup, and campaign planning across two major platforms.
- A dynamic, fast-paced environment with real ownership over how the live streaming operation runs.
- Competitive base pay with performance-based incentives tied to team KPIs.