Live Streaming & Content Producer

AnyMind Group; Pesanggrahan; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

AnyMind Group is seeking a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and social commerce activities. You will translate marketing briefs into compelling live rundowns, brief hosts, and coordinate across creatives, hosts, moderators, and planners.

Responsibilities include planning, monitoring performance metrics such as GMV, viewership, CTR, CVR, and AVD, and delivering actionable learnings for leadership.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.
• 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.
• Proficient with Excel/Google Sheets and data-driven analysis.

Responsibilities

• Livestream Planning & Execution: translate briefs into execution plans and define product priorities.
• Cross-Functional & Host Coordination: prepare host briefs and align with creative teams for live events.
• Live Monitoring & Performance Optimization: monitor streams, track GMV, viewers, CTR, CVR, AVD, and engagement.
• Campaign Management & Reporting: maintain timelines, deliverables, and performance recaps for leadership review.

Skills

Livestreaming

Cross-functional collaboration

Data-driven

Excel/Google Sheets

Education

Bachelor’s degree in Marketing/Communication/Business/Media

Tools

TikTok Shop

Shopee Live

Job description

We are looking for a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.

In this role, you will bridge campaign strategy with real-time execution—translating marketing briefs into engaging live rundowns, briefing hosts, coordinating cross-functionally, and digging into performance metrics to drive maximum reach and revenue.

Key Responsibilities

• Livestream Planning & Execution
  • Translate campaign and promotional briefs into detailed livestream execution plans.
  • Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).
• Cross-Functional & Host Coordination
  • Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.
  • Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.
• Live Monitoring & Performance Optimization
  • Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.
  • Track key performance metrics including GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement.
  • Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.
• Campaign Management & Reporting
  • Maintain campaign timelines, tracking sheets, and assigned deliverables.
  • Prepare performance recaps and actionable key learnings for Lead/Manager review.
    

Requirements

• Education: Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.
• Experience: 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.
• Platform Knowledge: Highly familiar with TikTok Shop and/or Shopee Live operations.
• E-Commerce Literacy: Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.
• Data-Driven: Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.
• Soft Skills: Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.
• Cross-Functional Collaboration: Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.

Nice to Have

• Prior experience in an Agency, E-commerce Enabler, or high-volume Social Commerce brand.
• Background in industries such as Beauty, FMCG, Personal Care, Fashion, or Consumer Electronics.