LIVE STREAM ANALIS TIKTOK

PT IGOODCO FASHION MAKEUP; Jakarta Utara; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT IGOODCO Fashion is seeking a Live Stream Analyst to enhance TikTok Live performance, engagement, traffic, and sales. You will analyze daily streams, monitor metrics, and develop strategies with the host team.

The role requires data analysis skills, proficiency in Excel/Sheets, basic OBS Studio, Canva or Photoshop, and a keen eye for trends. You will turn data into actionable recommendations and contribute to creative live concepts.

Qualifications

• Experience in Live Stream Analyst, Live Streaming, TikTok Live, E-commerce, Digital Marketing, or related fields.
• Understanding of TikTok Live systems and characteristics.
• Data analysis capabilities and ability to convert data into applicable recommendations.
• Understanding of live streaming performance metrics and sales indicators.
• Ability to use Microsoft Excel or Google Sheets for data processing and analysis.
• Basic understanding of OBS Studio.
• Basic design capabilities using Canva, Photoshop, or similar applications.
• Actively following TikTok trends and live streaming strategy developments.
• Good communication skills and ability to provide constructive feedback to team.
• Creative, proactive, detail-oriented, and strong problem-solving capabilities.

Responsibilities

• Analyze TikTok Live performance daily and periodically.
• Monitor live metrics such as viewer count, traffic, viewers retention, engagement, product clicks, conversion, and GMV.
• Evaluate performance of each live session and identify factors affecting live results.
• Provide recommendations and strategies to the host team to increase engagement, retention, traffic, and sales.
• Evaluate host delivery, live flow, product usage, and audience interaction.
• Develop strategies and ideas to increase viewer count and make live more engaging.
• Analyze TikTok trends and competitors as reference for live strategy development.
• Monitor during live sessions and provide direction or strategy adjustments as needed.
• Create routine live performance reports and communicate insights to management.
• Help develop concepts, layouts, visuals, and technical requirements for live streaming

Skills

Data analysis

Excel/Sheets

TikTok Live understanding

E-commerce

Digital marketing

Communication

Creativity

Problem-solving

Tools

OBS Studio

Canva

Photoshop

Job description

PT IGOODCO Fashion is seeking a Live Stream Analyst with analytical capabilities, creativity, and understanding of the TikTok Live ecosystem to help improve live streaming performance, engagement, traffic, and company sales.

Key responsibilities

Analyze TikTok Live performance daily and periodically

Monitor live metrics such as viewer count, traffic, viewers retention, engagement, product clicks, conversion, and GMV

Evaluate performance of each live session and identify factors affecting live results

Provide recommendations and strategies to the host team to increase engagement, retention, traffic, and sales

Evaluate host delivery, live flow, product usage, and audience interaction

Develop strategies and ideas to increase viewer count and make live more engaging

Analyze TikTok trends and competitors as reference for live strategy development

Monitor during live sessions and provide direction or strategy adjustments as needed

Create routine live performance reports and communicate insights to management

Help develop concepts, layouts, visuals, and technical requirements for live streaming

About you

Experience in Live Stream Analyst, Live Streaming, TikTok Live, E-commerce, Digital Marketing, or related fields

Understanding of TikTok Live systems and characteristics

Data analysis capabilities and ability to convert data into applicable recommendations

Understanding of live streaming performance metrics and sales indicators

Ability to use Microsoft Excel or Google Sheets for data processing and analysis

Basic understanding of OBS Studio

Basic design capabilities using Canva, Photoshop, or similar applications

Actively following TikTok trends and live streaming strategy developments

Good communication skills and ability to provide constructive feedback to team

Creative, proactive, detail-oriented, and strong problem-solving capabilities