Lead Generation Specialist

PT. Masaya Trip Indonesia; Provinsi Bali; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

PT. Masaya Trip Indonesia is seeking an Operations – Lead Generation Specialist to support restaurant partnership expansion.

You will identify potential partners, perform initial outreach, qualify prospects, and maintain an accurate lead pipeline to ensure a steady flow of qualified opportunities for the Business Development team. Qualifications include 1+ year in related roles, strong Bali hospitality market knowledge, and excellent communication skills.

Qualifications

• Minimum 1 year of experience in Operations, Business Development, Sales, Lead Generation, or similar roles, preferably in Leisure, Travel, Tourism, Hospitality, OTA, or F&B.
• Strong understanding of Bali restaurant and hospitality market is advantageous.
• Excellent communication and interpersonal skills for conversations with owners, managers or decision-makers.
• Detail-oriented and organized with ability to manage large lead datasets and maintain records.
• Proficient in Microsoft Office / Google Workspace and comfortable with spreadsheets and CRM systems.

Responsibilities

• Identify and research potential restaurants, cafes, beach clubs, and other F&B businesses in target areas.
• Qualify prospects based on criteria including business status, location, cuisine, contact info, and decision-maker availability.
• Initiate contact via phone, WhatsApp, or approved channels to introduce Masaya Trip and gauge interest.
• Record all prospect interactions and lead status in the tracker with accuracy.
• Assign qualified leads to the appropriate BD team member and communicate updates promptly.
• Monitor lead distribution and help maintain a healthy lead pipeline.
• Verify data to avoid duplicates or outdated/inactive leads.
• Coordinate with BD team on lead quality and adjust approaches as needed.
• Prepare regular pipeline reports with metrics on prospects and outcomes.
• Flag unusual or fraudulent listings to management and assist in resolution.

Skills

Lead generation

CRM systems

Outbound outreach

Data accuracy

Multitasking

Tools

Google Sheets

CRM software

Job description

The Operations – Lead Generation Specialist is responsible for supporting the Company's restaurant partnership expansion by identifying potential restaurant partners, conducting initial outreach, qualifying prospects, and maintaining an accurate lead pipeline. The role focuses on ensuring that the Business Development team receives a consistent flow of qualified and relevant restaurant leads while maintaining accurate records and proper follow-up throughout the lead generation process.

Key responsibilities

Identify and research potential restaurants, cafes, beach clubs, and other F&B businesses based on the Company's target areas, restaurant segments, and business requirements

Review and qualify potential restaurant partners based on established criteria, including business status, location, cuisine, contact information, decision-maker availability, and existing partnership or exclusivity arrangements

Contact potential restaurant partners through telephone, WhatsApp, or other approved communication channels to introduce Masaya Trip and identify their initial interest in partnership opportunities

Record all prospect information, communication attempts, responses, and lead status accurately in the Company's designated tracker or system

Assign qualified leads to the appropriate Business Development team member according to the Company's designated area or assignment system and communicate qualified leads to the relevant team member promptly

Monitor the availability and distribution of qualified leads across the Business Development team and assist in maintaining a sufficient lead pipeline

Verify prospect information before adding new leads and ensure that duplicate, outdated, inactive, or inaccurate leads are not unnecessarily added to the pipeline

Coordinate with the Business Development team regarding lead quality and feedback and adjust prospecting and qualification approaches based on operational requirements

Prepare regular lead generation and pipeline reports, including the number of prospects sourced, qualified leads, contact results, and other relevant performance information

Report unusual, suspicious, fraudulent, or problematic business listings to the Head of B2C Supply or Management and assist in resolving lead-generation-related issues

About you

Minimum 1 year of experience in Operations, Business Development, Sales, Lead Generation, Customer Service, or a similar role, preferably within the Leisure, Travel, Tourism, Hospitality, OTA, or F&B industry

Good understanding of the Bali restaurant and hospitality market, with knowledge of major tourism areas and local F&B businesses considered an advantage

Strong communication and interpersonal skills, with the ability to confidently conduct initial conversations with restaurant owners, managers, or decision-makers

Highly detail-oriented and organized, with the ability to manage large amounts of lead information, maintain accurate records, identify duplicates, and follow established procedures

Proficient in Microsoft Office / Google Workspace and comfortable working with spreadsheets, trackers, CRM systems, WhatsApp, and other digital communication tools

Able to work with targets and deadlines, manage multiple tasks, and work independently in a fast-paced environment

Fluent in Bahasa Indonesia and English. Mandarin proficiency is an advantage, particularly for communication with Mandarin-speaking stakeholders

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Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Lead Generation Specialist?
• Kualifikasi mana yang kamu miliki?
• Berapa tahun pengalaman kerjamu di Industri hospitaliti dan pariwisata?
• Apakah kamu memiliki pengalaman Operasional Restoran?
• Apakah kamu memiliki pengalaman menggunakan Google Sheets?