KOL Specialist

United Creative; Pluit; On-site; IDR 200,880,000 - 379,440,000; Full time

Job summary

United Creative is seeking a KOL/Influencer Marketing specialist to manage end-to-end influencer campaigns in fragrance and beauty. You will research, select, hire, brief and monitor KOLs, ensuring deliverables align with campaign goals.

The role requires strong communication and negotiation skills, the ability to manage multiple creators, and collaboration with Marketing and Brand teams to ensure effective campaign execution.

Qualifications

• 2+ years in KOL/Influencer Marketing, preferably fragrance/beauty or FMCG.
• Experience managing end-to-end KOL processes: selection, hiring, campaigns, deliverables.
• Strong communication, negotiation, and relationship-building skills.
• Familiarity with Instagram, TikTok and YouTube.

Responsibilities

• Handle end-to-end KOL/influencer management from briefing to monitoring deliverables.
• Develop and execute KOL campaigns for fragrance & beauty products.
• Conduct KOL research and identify creators based on audience, engagement and campaign needs.
• Manage communication and relationships with KOLs throughout campaigns.
• Coordinate campaign timelines, briefs, product delivery, posting schedules and deliverables.
• Monitor KOL deliverables align with briefs and campaign requirements.
• Track campaign performance and deliverables for evaluation and reporting.
• Collaborate with Marketing, Social Media, Creative, and Brand/Product teams to ensure smooth execution.

Skills

KOL/Influencer Marketing

Communication

Negotiation

Relationship Building

Social Media Platforms

Job description

• Handle end-to-end KOL/influencer management, mulai dari KOL briefing, research & selection, hiring/negotiation, hingga monitoring deliverables.
• Develop and execute KOL campaigns for fragrance & beauty products sesuai dengan campaign objectives dan target audience.
• Conduct KOL research and identify relevant creators based on audience, content quality, engagement, and campaign needs.
• Manage communication and maintain good relationships with KOLs/influencers throughout the campaign.
• Coordinate campaign timelines, content briefs, product delivery, posting schedules, and deliverables.
• Monitor and ensure KOL deliverables are aligned with the agreed brief and campaign requirements.
• Track and compile campaign performance, including content performance and KOL deliverables, for evaluation and reporting.
• Collaborate with internal teams such as Marketing, Social Media, Creative, and Brand/Product teams to ensure campaign execution runs smoothly.

• Minimum 2 years of experience in KOL/Influencer Marketing, preferably within Fragrance, Beauty, FMCG, or related industries.
• Proven experience handling end-to-end KOL management, from selection and hiring to campaign execution and deliverables.
• Strong communication, negotiation, and relationship-building skills.
• Familiar with KOL/influencer landscape and social media platforms, especially Instagram, TikTok, and YouTube.
• Able to evaluate KOL profiles based on audience relevance, engagement, content quality, and campaign fit.
• Detail-oriented, well-organized, and able to manage multiple KOLs and campaign timelines simultaneously.
• Fragrance/beauty industry experience is preferred, but not mandatory if the candidate meets the core KOL management requirements.
• Comfortable working in a fast-paced environment and collaborating with multiple teams.