KOL Specialist

PT. Otten Coffee Indonesia; Jakarta Pusat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT. Otten Coffee Indonesia is seeking a hands-on campaign manager to lead KOL, influencer, and affiliate initiatives from brief to delivery. You will collaborate with creators across coffee-focused content on Instagram, TikTok, and YouTube, turning data into actionable insights.

You will manage multiple deadlines, ensure campaigns meet timelines and budgets, and produce clear reporting on awareness, content, or sales outcomes, helping coffee lovers connect with the brand.

Qualifications

• Hands-on experience managing KOL, influencer, or affiliate campaigns from start to finish.
• Understanding of Instagram, TikTok, YouTube, and social commerce
• Strong communication, negotiation, and organizational skills
• Confidence working with campaign data and turning results into practical recommendations
• Ability to manage multiple deadlines independently and raise issues early
• Interest in coffee and the ability to translate product information into relatable content
• Experience with TikTok Shop Affiliate, consumer products, e-commerce, or coffee is a plus

Responsibilities

• Manage KOL, influencer, or affiliate campaigns from start to finish
• Select and evaluate creators beyond follower counts
• Brief creators and manage campaign execution
• Deliver campaigns on time and within budget
• Produce clear reporting against each campaign's awareness, content, or sales objective
• Turn campaign data and results into practical recommendations
• Manage multiple deadlines independently and raise issues early

Job description

Help make coffee more relatable through creators who connect with customers. Manage creator campaigns from selection and briefing through execution and performance reporting.

Key responsibilities

Manage KOL, influencer, or affiliate campaigns from start to finish

Select and evaluate creators beyond follower counts

Brief creators and manage campaign execution

Deliver campaigns on time and within budget

Produce clear reporting against each campaign's awareness, content, or sales objective

Turn campaign data and results into practical recommendations

Manage multiple deadlines independently and raise issues early

About you

Hands-on experience managing KOL, influencer, or affiliate campaigns from start to finish

Understanding of Instagram, TikTok, YouTube, and social commerce

Strong communication, negotiation, and organizational skills

Confidence working with campaign data and turning results into practical recommendations

Ability to manage multiple deadlines independently and raise issues early

Interest in coffee and the ability to translate product information into relatable content

Experience with TikTok Shop Affiliate, consumer products, e-commerce, or coffee is a plus

Unlock job insights

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A company that began with a passion for coffee and strive to spread the passion to everyone

A company that began with a passion for coffee and strive to spread the passion to everyone