KOL Acquisition Specialist

NEX Entertainment; Tangerang; On-site; IDR 8,000,000 - 15,000,000; Full time

Job summary

NEX Entertainment is seeking a KOL Acquisition Specialist in Tangerang, Indonesia. This role involves identifying and recruiting creators who align with the TikTok Go ecosystem.

You will manage the entire onboarding process, ensuring KOLs understand platform mechanics and engage in campaigns. Candidates should have a Bachelor's degree in Marketing and 1-3 years of experience in influencer marketing. Strong communication and coordination skills are essential for success in this role.

Qualifications

• 1–3 years of experience in influencer marketing or digital marketing.
• Familiarity with TikTok ecosystem and campaign mechanics.
• Ability to work in a cross-functional environment.

Responsibilities

• Identify and source potential KOLs/creators.
• Conduct outreach and recruitment of new KOLs.
• Manage onboarding process for new KOLs.

Skills

Influencer marketing

KOL acquisition

Digital marketing

Communication skills

Negotiation skills

Community management

Education

Bachelor's degree in Marketing or related fields

Job description

What You’ll Do:

• Identify, source, and approach potential KOLs/creators who align with TikTok Go ecosystem
• Conduct outreach and recruitment of new KOLs through various channels (DM, email, agency, community, etc.)
• Pitch TikTok Go opportunities and value propositions to attract new creators to join the platform
• Manage end-to-end onboarding process for new KOLs, including registration, activation, and initial setup
• Ensure new KOLs understand platform mechanics, campaign flow, and basic content guidelines
• Support early activation of newly acquired KOLs by guiding them to join beginner-level campaigns
• Monitor initial performance and engagement during the early onboarding phase
• Identify early drop-off risks in new KOLs and coordinate with relevant teams for re-engagement
• Act as the first point of contact for newly acquired KOLs during their early journey
• Work closely with Acquisition, Admin, Campaign, and Operations teams to ensure smooth onboarding and activation process
• Gather early-stage feedback from new KOLs to improve acquisition strategy and onboarding experience
• Support community-building efforts to strengthen new KOL activation and participation

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related fields
• 1–3 years of experience in influencer marketing, KOL acquisition, talent acquisition, digital marketing, or agency environment
• Strong interest and experience in KOL/influencer ecosystem, creator economy, or community management
• Familiar with TikTok ecosystem, content creation, and campaign mechanics (TikTok Go experience is a plus)
• Strong communication, persuasion, and negotiation skills for outreach and recruitment
• Target-oriented and comfortable working with acquisition KPIs
• Able to identify and evaluate potential creators/KOLs based on platform needs
• Strong coordination skills and ability to work cross-functionally
• Proactive, detail-oriented, and able to work in a fast-paced environment