KOL Marketing Specialist

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a proactive KOL content strategist to identify makeup trends and opportunities on TikTok Indonesia. You will develop video scripts, brief creators, and coordinate with KOLs to ensure compelling content that drives engagement and sales.

You will analyze competitors, translate insights into new angles, and support multi-product campaigns across sunscreen, acne care, and cleansers. Strong English, 1 year in beauty, and TikTok fluency are required.

Qualifications

• Good English skills and possesses at least 1 year of experience in beauty / skincare / personal care.
• Experience in creating or managing viral content scripts that drive GMV, views, engagement, or conversion.
• Strong understanding of TikTok Indonesia content trends, KOL content formats, and short-video marketing.
• Able to develop content briefs based on product selling points, consumer pain points, and KOL persona.
• GMV-oriented mindset, with the ability to connect content strategy with sales performance.
• Experience in makeup, especially lip product categories is preferred.
• Able to analyze KOL performance, content results, and campaign data, then provide optimization suggestions.
• Able to work with KOLs, creators, internal teams, and agencies to ensure content quality and campaign delivery.
• Strong communication skills, ownership, and execution ability.

Responsibilities

• Conduct competitor analysis and market research to identify makeup content trends, successful scripts, KOL strategies, and campaign opportunities.
• Develop KOL video scripts and content briefs based on product selling points, consumer pain points, and TikTok Indonesia trends.
• Work closely with KOLs and creators to review, revise, and improve video content before posting.
• Communicate with KOLs clearly to ensure the content direction, product message, hook, scene, and selling points are delivered properly.
• Analyze high-performing competitor videos and translate insights into content angles for our own campaigns.
• Support campaign planning for sunscreen, acne care, cleanser, and other basic skincare products.
• Recommend suitable KOLs based on their content style, audience fit, average views, engagement, and campaign objective.
• Monitor content performance and provide suggestions to improve future scripts, KOL selection, and campaign results.
• Work with sufficient campaign budget and proactively recommend KOLs, content ideas, and creative directions based on personal judgment and market observation.
• Stay passionate, curious, and active in exploring TikTok trends, beauty content, consumer needs, and new campaign opportunities.

Skills

Good English

1 year beauty skincare experience

Viral content scripts

TikTok Indonesia trends

GMV-oriented mindset

Makeup lip product experience

KOL performance analysis

Content briefs development

Campaign planning

Job description

• 1. Conduct competitor analysis and market research to identify makeup content trends, successful scripts, KOL strategies, and campaign opportunities.
• 2. Develop KOL video scripts and content briefs based on product selling points, consumer pain points, and TikTok Indonesia trends.
• 3. Work closely with KOLs and creators to review, revise, and improve video content before posting.
• 4. Communicate with KOLs clearly to ensure the content direction, product message, hook, scene, and selling points are delivered properly.
• 5. Analyze high-performing competitor videos and translate insights into content angles for our own campaigns.
• 6. Support campaign planning for sunscreen, acne care, cleanser, and other basic skincare products.
• 7. Recommend suitable KOLs based on their content style, audience fit, average views, engagement, and campaign objective.
• 8. Monitor content performance and provide suggestions to improve future scripts, KOL selection, and campaign results.
• 9. Work with sufficient campaign budget and proactively recommend KOLs, content ideas, and creative directions based on personal judgment and market observation.
• 10. Stay passionate, curious, and active in exploring TikTok trends, beauty content, consumer needs, and new campaign opportunities.

• 1. Good English skills and possesses at least 1 year of experience in beauty / skincare / personal care.
• 2. Experience in creating or managing viral content scripts that drive GMV, views, engagement, or conversion.
• 3. Strong understanding of TikTok Indonesia content trends, KOL content formats, and short-video marketing.
• 4. Able to develop content briefs based on product selling points, consumer pain points, and KOL persona.
• 5. GMV-oriented mindset, with the ability to connect content strategy with sales performance.
• 6. Experience in makeup, especially lip product categories is preferred.
• 7. Able to analyze KOL performance, content results, and campaign data, then provide optimization suggestions.
• 8. Able to work with KOLs, creators, internal teams, and agencies to ensure content quality and campaign delivery.
• 9. Strong communication skills, ownership, and execution ability.