KOL Lead

Somethinc - BeautyHaul; Jakarta Barat; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

Beautyhaul in Jakarta, Indonesia, is seeking a KOL Lead to drive influencer strategy and optimise content across our beauty brands. You will build and manage influencer relationships, analyze data, and collaborate with the marketing team to select the right KOLs and boost campaign engagement.

Focus on beauty influencers across micro, mid-tier, and macro segments, delivering measurable growth in reach, authentic content, and ROI.

Qualifications

• Min. 3 years experience as KOL Lead.
• Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Have the experience to handle KOL for beauty.

Responsibilities

• Responsible for the operation performance of key users and improvement of contents.
• Do analysis & give suggestion in order to choose the right influencers/KOL.
• Develop and execute influencer marketing strategies.
• Maintain a good relationship with KOL/influencers.
• Brainstorm with the marketing team on how to increase the marketing engagement by collaborating with certain KOL/Influencers.

Skills

KOL Lead

Influencer marketing

Job description

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities:

• Responsible for the operation performance of key users and improvement of contents.
• Do analysis & give suggestion in order to choose the right influencers/KOL.
• Develop and execute influencer marketing strategies.
• Maintain a good relationship with KOL/influencers.
• Brainstorm with the marketing team on how to increase the marketing engagement by collaborating with certain KOL/Influencers.

Requirements:

• Min. 3 years experience as KOL Lead.
• Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Have the experience to handle KOL for beauty.

We have a 'CREATED' culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.