Kol & Community Management Staff

Pt Rusli Vinilon Sakti; Jawa Barat; On-site; IDR 89,280,000 - 156,240,000; Full time

Benefits offered by this job

Competitive salary

On-site in Bekasi

Advanced training & certification

Employee discounts

Collaborative work environment

Job summary

Pt Rusli Vinilon Sakti in Bekasi is seeking a data-driven Paid Social Media Specialist to lead paid social campaigns for our ecommerce business. You will plan, execute, and optimize across Facebook, Instagram, TikTok, and more, driving measurable results and ROI.

The ideal candidate has proven paid social experience, platform expertise, and strong analytics skills to optimize CAC and ROAS in a fast-paced environment. On-site role with opportunities for training and growth.

Qualifications

• Proven experience in managing paid social campaigns.
• Strong ability to analyze data and extract insights.
• Experience with A/B testing and ad optimizations.
• Knowledge of CAC, ROAS, and ecommerce metrics.

Responsibilities

• Develop and implement paid social strategies across platforms.
• Optimize advertising budgets to maximize ROI and KPIs.
• Conduct audience research and segment to improve targeting.
• Create compelling ad copy and visuals with the creative team.
• Monitor campaigns, analyze performance, and report insights.
• Stay updated on trends and best practices in paid social advertising.

Skills

Paid social advertising

Analytics

A/B testing

Budget management

Education

Bachelor's degree in Marketing/Advertising

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Our client is seeking a highly skilled and data-focused Paid Social Media Specialist to join their marketing team in Bekasi. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various social media platforms to drive measurable results for their e-commerce business. This role requires a deep understanding of social media advertising, audience targeting, and budget management. If you are passionate about leveraging paid social to achieve business objectives and thrive in a dynamic, results-driven environment, this is the role for you.

Key Responsibilities

• Develop and implement effective paid social media strategies across platforms such as Facebook, Instagram, TikTok, and others.
• Manage and optimize advertising budgets to ensure maximum ROI and achieve key performance indicators (KPIs).
• Conduct audience research and segmentation to identify target demographics and interests for effective ad targeting.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in paid social media advertising.

Requirements

• Proven experience in managing paid social media campaigns, with a strong portfolio of successful initiatives.
• In-depth knowledge of advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and others.
• Proficiency in A/B testing ad creatives, targeting options, and bidding strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent understanding of e-commerce metrics and customer acquisition cost (CAC).
• Bachelor\'s degree in Marketing, Advertising, or a related field is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• On-site role in our modern office located in Bekasi.
• Opportunities for advanced training and certification in paid social media advertising.
• Employee discounts on company products.
• A collaborative and innovative work environment focused on achieving marketing excellence.