Paid Social Media Specialist — Data-Driven ROI Growth

Pt Rusli Vinilon Sakti; Jawa Barat; On-site; IDR 89,280,000 - 156,240,000; Full time

Benefits offered by this job

Competitive salary

On-site in Bekasi

Advanced training & certification

Employee discounts

Collaborative work environment

Job summary

Pt Rusli Vinilon Sakti in Bekasi is seeking a data-driven Paid Social Media Specialist to lead paid social campaigns for our ecommerce business. You will plan, execute, and optimize across Facebook, Instagram, TikTok, and more, driving measurable results and ROI.

The ideal candidate has proven paid social experience, platform expertise, and strong analytics skills to optimize CAC and ROAS in a fast-paced environment. On-site role with opportunities for training and growth.

Qualifications

• Proven experience in managing paid social campaigns.
• Strong ability to analyze data and extract insights.
• Experience with A/B testing and ad optimizations.
• Knowledge of CAC, ROAS, and ecommerce metrics.

Responsibilities

• Develop and implement paid social strategies across platforms.
• Optimize advertising budgets to maximize ROI and KPIs.
• Conduct audience research and segment to improve targeting.
• Create compelling ad copy and visuals with the creative team.
• Monitor campaigns, analyze performance, and report insights.
• Stay updated on trends and best practices in paid social advertising.

Skills

Paid social advertising

Analytics

A/B testing

Budget management

Education

Bachelor's degree in Marketing/Advertising

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Pt Rusli Vinilon Sakti in Bekasi is seeking a data-driven Paid Social Media Specialist to lead paid social campaigns for our ecommerce business. You will plan, execute, and optimize across Facebook, Instagram, TikTok, and more, driving measurable results and ROI.

The ideal candidate has proven paid social experience, platform expertise, and strong analytics skills to optimize CAC and ROAS in a fast-paced environment. On-site role with opportunities for training and growth.