Influencer Specialist

Honest; Indonesia; On-site; IDR 167,400,000 - 357,120,000; Full time

Benefits offered by this job

ESOP

Training course and book subsidies

Top-tier medical healthcare plan

Monthly wellness allowance

Job summary

Honest is seeking an Influencer Specialist to own how we show up through influencer marketing across paid and organic channels for our credit card segment. You will identify, negotiate, and manage creators through agencies, ensuring content aligns with brand guidelines and regulatory requirements.

Reporting to the Brand Lead, you will collaborate with Marketing, Content, and Product teams to optimize campaigns, track CAC, and drive timely delivery while exploring broader brand partnerships and

Qualifications

• 2–4 years of experience in influencer marketing, social media marketing, or brand partnerships.
• Proven track record managing paid and organic influencer relationships and campaigns.
• Strong ability to identify influencer fit for promos and campaigns.
• Strong negotiation and relationship management with agencies and partners.
• Familiarity with influencer platforms/tools and social media analytics.
• Data-driven mindset with CAC focus and evaluating campaign success.

Responsibilities

• Identify and activate influencer partnerships for paid and organic campaigns.
• Manage agencies, brief, contract, and performance follow-up; approve content per guidelines.
• Coordinate to ensure regulatory compliance for financial services/credit card advertising.
• Own end-to-end campaign timelines, track reach, engagement, CAC, and reporting.

Skills

Influencer marketing

Social media marketing

Brand partnerships

Negotiation

Analytics

Tools

Influencer platforms

Job description

Who we are:We are Honest - a company committed to building financial products that people truly love. Our products are designed to be fair, simple, and genuinely useful in everyday life. Our diverse team brings together people from different backgrounds who share the same goal: to create meaningful solutions that make finance better. After successfully launching first product, we’re now in an exciting growth stage, learning fast, moving quickly, and building together as a team.

About the role:

As Influencer Specialist, you will own how Honest shows up through influencer marketing - one of the most important channels for both Honest and our credit card segment. You will manage a mix of paid and organic influencers whose content drives both paid performance and organic brand growth through campaigns, partnerships, and promotions.

You will report to the Brand Lead, working primarily through influencer agencies while personally identifying the right influencers for the right promo or campaign. You will also take on broader brand partnership opportunities, ensure every piece of content aligns with our brand guidelines and regulatory requirements, and keep campaigns running on time.

How you will make an impact:

1. Identify and activate the right influencer partnerships
   • Plan and execute influencer campaigns across paid and organic tracks, aligned with product launches, promos, and always-on brand goals
   • Work primarily through influencer agencies to source creators, while personally identifying and selecting the right influencers (macro, micro, and nano) for each specific promo or campaign to ensure the best content-audience fit
   • Negotiate rates, deliverables, and contracts with agencies, and directly with influencers where relevant
   • Explore and manage broader brand partnership opportunities (co-branded content, event tie-ins, community collaborations) that complement influencer activity
2. Manage agencies and ensure quality, on-brand content
   • Manage day-to-day relationships with influencer agencies, including briefing, contracting, and performance follow-up
   • Review and approve influencer content (stories, videos, posts) to ensure alignment with brand guidelines, tone of voice, and visual identity
   • Ensure all influencer content complies with relevant regulatory requirements for financial services/credit card advertising before publishing
   • Coordinate with Legal/Compliance and Brand teams to keep content approval standards up to date
3. Own timelines and drive performance
   • Own the end-to-end campaign timeline - from briefing and content production through review, approval, and posting
   • Ensure agencies follow the campaign brief and commit to agreed timelines; proactively flag and resolve delays or bottlenecks
   • Work closely with the wider marketing team to build campaign reporting, tracking reach, engagement, conversion, and CAC (paid and organic)
   • Understand how to evaluate campaign success holistically, with CAC as a key parameter, beyond surface metrics like CPV
4. Collaborate across the marketing team
   • Work closely with Performance Marketing, Content/Creative, and Product teams to align influencer content with broader campaign calendars and business priorities
   • Partner with the Brand Lead to ensure influencer output supports overall brand positioning and messaging
   • Stay current on platform trends, creator economy shifts, and competitor influencer activity to keep strategy fresh

What you need to have:

• 2-4 years of experience in influencer marketing, social media marketing, or brand partnerships
• Proven track record managing both paid and organic influencer relationships and campaigns, including working with influencer agencies
• Strong ability to identify the right influencers for the right promo/campaign based on audience fit, content style, and campaign objectives
• Strong negotiation and relationship management skills with agencies and partners
• Familiarity with influencer marketing platforms/tools and social media analytics
• Data-driven mindset, with a solid understanding of CAC as a key performance parameter, and the ability to evaluate campaign success beyond CPV
• Strong organizational and timeline management skills; able to juggle multiple campaigns, agencies, and stakeholders simultaneously
• Excellent English communication skills

What makes you stand out:

• Experience working in a finance institution (banking, fintech, or credit card), preferable but not limited to that background
• Experience reviewing content against brand guidelines and coordinating regulatory/compliance approvals in a regulated industry
• Strong instincts for what resonates with local (Indonesian) audiences and culture
• Experience building and scaling a roster of influencers and content ecosystems
• Familiarity with AI-driven creative or content production workflows

Why you'll love it here:

• We’re all owners; everyone at Honest gets ESOP (Employee Stock Option Plan)
• Training course and book subsidies
• You’ll be working with the smartest people in the industry
• Top-of-the-line medical healthcare plan
• Monthly wellness allowance
• One of the best-funded start-ups in Southeast Asia with Silicon Valley investors
• We don’t believe in titles or hierarchy but value contribution & celebrate achievements as a team

Honest hiring:

At Honest, we’re working hard to build the future of finance for Asia. To do so, we prioritize attracting the best talent worldwide to join us – regardless of their background and heritage. At Honest, we are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law. We are proud to be an equal opportunity workplace. If you want to be part of changing how people access finance in Asia, join us and help us build a global company where we’re all proud to belong.