In-Store Brand Visual Merchandising Specialist

Cermati; Jakarta Pusat; On-site; IDR 223,200,000 - 401,760,000; Full time

Job summary

Indodana (PT Artha Dana Teknologi) seeks an In-Store Brand Visual Merchandising Specialist to lead offline branding initiatives across stores. You will manage cross-functional projects with procurement, KA, sales, vendors, and merchants to ensure consistent brand presence.

Responsibilities include planning budgets, developing in-store POP, standardizing staff training on brand guidelines, and analyzing sales data for improvements. Jakarta-based, full-time role.

Qualifications

• 5+ years in marketing, especially offline branding and marketing materials.
• Proven track record leading cross-functional projects.
• Strong interpersonal and stakeholder management skills.
• Advanced presentation and analytical capabilities for reporting.

Responsibilities

• Lead Projects on store placement with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).
• Plan and execute budget efficiently with full utilization resulting growth in stores.
• Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines.
• Develop in-store POP merchandising and oversee the implementation of visual merchandising strategies to enhance brand presence in-store.
• Overseeing the presentation of products and displays to create an appealing and engaging shopping environment.
• Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
• Monitor brand and marketing assets on all region
• Ensure all displays align with brand guidelines and seasonal campaigns.
• Monitor customer feedback and identifying areas for improvement in the store environment
• Managing the budget for store branding and marketing activities.
• Analyzing sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.

Skills

Offline branding

Marketing communication

Stakeholder management

Strategic planning

Analytical thinking

Tools

PowerPoint

Excel

Google Suite

Job description

In-Store Brand Visual Merchandising Specialist

• Full-time

Indodana (PT Artha Dana Teknologi) is a OJK-licensed financial technology company that operates a credit marketplace for peer-to-peer loans. Our mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians.

Leveraging sophisticated big data and artificial intelligence technologies, we connect hundreds of lenders with creditworthy borrowers every day. Our team has combined over 25 years of experience in world class financials, technology and payment companies, such as SoFi, LendingClub, Microsoft, Google, Bank Permata, and DOKU. Together, we are working hard to provide our borrowers with accessible loans and our investors with attractive returns.

• Lead Projects on store placement with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).

Plan and execute budget efficiently with full utilization resulting growth in stores

Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines.

Develop in-store POP merchandising and oversee the implementation of visual merchandising strategies to enhance brand presence in-store.

Overseeing the presentation of products and displays to create an appealing and engaging shopping environment.

Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.

Monitor brand and marketing assets on all region

Ensure all displays align with brand guidelines and seasonal campaigns.

Monitor customer feedback and identifying areas for improvement in the store environment

Managing the budget for store branding and marketing activities.

Analyzing sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.

5+ years in marketing, especially offline branding, marketing communication and marketing material

Proven track record of leading cross-functional projects and team.

Strong interpersonal and stakeholder management skills.

Advanced proficiency in presentation and analytical tools (e.g., PowerPoint, Excel, Google Suite) for stakeholder reporting and presentation.

Able to be strategic in planning and analysis.