Horeca Marketing Supervisor

PT Lautan Natural Krimerindo; Tangerang Selatan; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PT Lautan Natural Krimerindo, a leading food & beverage ingredients partner in Indonesia, is seeking a Marketing Manager to translate Horeca strategy into actionable plans and coordinate multi-channel campaigns. You will work with Horeca Sales to drive brand awareness and sales impact.

The role requires 3–5 years in B2B marketing with strong analytics, trade marketing, events, and digital skills. A data-driven mindset and proactive optimization of promotions are essential.

Qualifications

• Minimum 3–5 years in B2B marketing, preferably Horeca or FMCG.
• Ability to translate strategy into campaigns and programs.
• Strong understanding of trade marketing and digital channels.
• Proven skills in analytics and reporting of KPIs and ROI.

Responsibilities

• Translate Horeca marketing strategy into operational work plans.
• Manage and coordinate Horeca marketing programs (events, promotions, branding) to drive sales impact.
• Optimize digital marketing channels (social media, email, website) to build brand awareness.
• Coordinate with Horeca Sales on promotional materials and activations.
• Collaborate with Sales to develop market-driven strategies improving conversion.
• Ensure quality and availability of marketing materials (POSM, catalogs, content).
• Execute Horeca events (exhibitions, product demos, workshops) to boost engagement.
• Analyze market insights and trends to refine strategies and ROI.
• Prepare periodic marketing performance reports for management decisions.
• Propose program improvements to sustain brand growth.

Skills

Strategy to programs

Campaign planning

Event management

Digital marketing

Brand guidelines

Analytics & ROI

Education

Bachelor’s degree in Business/Marketing or related field

Job description

About us

PT. Lautan Natural Krimerindo is a Food and Beverage Ingredients Partner, member of PT. Lautan Luas Tbk., designed for forward-thinking talents. We offer a platform to lead innovation, promote healthy living, advance sustainability, and deliver unmatched customer experiences. Join us to build a career that impacts the world.

Key responsibilities

• Translate Horeca marketing strategy into operational work plans.
• Manage and coordinate Horeca marketing programs (events, promotions, branding, activations) to drive sales impact.
• Optimize digital marketing channels (social media, email, website) to build brand awareness.
• Coordinate with the Horeca Sales team on promotional materials and field activation needs.
• Collaborate with Sales to develop market-driven strategies that improve conversion and campaign effectiveness.
• Ensure the quality and availability of marketing materials (POSM, catalogs, digital content, merchandise).
• Execute Horeca events (exhibitions, product demos, workshops, community events) to boost customer engagement.
• Analyze market insights, industry trends, and competitor activities to refine strategies.
• Prepare periodic marketing performance reports for management decision-making.
• Propose program improvements and innovations to sustain brand competitiveness and growth.

What we're looking for

• Bachelor’s degree in Business Management, Digital Business, Communication Science, Media and Communication Management, or a related field.
• Minimum 3-5 years of experience in B2B marketing, preferably in Horeca or FMCG.
• Good understanding of Horeca business characteristics, decision-makers, and industry trends.
• Proficient in translating marketing strategy into operational programs, including campaign planning, execution, and evaluation.
• Knowledgeable in trade marketing, brand guidelines, event management, and digital marketing (social media, content, online engagement).
• Strong analytical, reporting, and communication skills, with the ability to monitor marketing KPIs and ROI.

PT Lautan Natural Krimerindo is a leading company of food & beverage ingredients. With the vision to be a world class ingredients company which focuses on creating value for customers, we aim to deliver high quality food ingredients & provide manufacturing solutions to our customer to achieve business enhancement. Our RND expertise, supported by the latest technology machineries & certified quality management system allow us to cater a range of consumer & market needs from across the world.

We always create value by only using the finest quality ingredients processed in the state of the art facility to deliver the best products for customers.

PT Lautan Natural Krimerindo is a leading company of food & beverage ingredients. With the vision to be a world class ingredients company which focuses on creating value for customers, we aim to deliver high quality food ingredients & provide manufacturing solutions to our customer to achieve business enhancement. Our RND expertise, supported by the latest technology machineries & certified quality management system allow us to cater a range of consumer & market needs from across the world.

We always create value by only using the finest quality ingredients processed in the state of the art facility to deliver the best products for customers.