GROWTH & MARKETING OPERATIONS

PT. LUMINA PROPERTY GROUP; Provinsi Bali; On-site; IDR 100,440,000 - 122,760,000; Full time

Job summary

PT. LUMINA PROPERTY GROUP in Bali is seeking a Growth & Marketing Operations specialist to build the systems, tracking, and funnel infrastructure that turns marketing activities into measurable results.

You will own the systems behind marketing performance—from landing pages and tracking to CRM automation, SEO foundations, and lead attribution. This is not a media buying role; you set the numbers and prove what works, on-site in Bali.

Qualifications

• We are looking for someone who understands growth through real numbers and hands-on execution.
• You have personally managed real advertising budgets.
• You can talk about cost per lead and campaign performance without being asked.
• You have built landing pages and installed tracking yourself.
• Google Analytics and Google Tag Manager are second nature to you.
• Experience with HubSpot or a similar CRM is a strong advantage.
• Working proficiency in English, as most of our clients are international.
• A background in property, hospitality, or high-ticket products will be highly relevant.

Responsibilities

• Build landing pages and dedicated pages for target audiences with clear conversion objectives.
• Structure pages for conversion and continuously improve performance.
• Build and maintain tracking systems so every lead has a measurable source.
• Ensure marketing activities can be attributed to leads and conversions.
• Own and manage HubSpot and related marketing operations.
• Develop reporting systems to track funnel performance and lead quality.
• Establish CPQL targets and collaborate with the media buyer for campaigns.
• Monitor SEO foundations and improve website performance.

Skills

Growth Analytics

Advertising Budgets

Lead Generation

GA & GTM

CRM (HubSpot)

English Proficiency

Tools

Google Analytics

Google Tag Manager

HubSpot

Job description

ABOUT THE ROLE

We are looking for a Growth & Marketing Operations specialist to build the systems, tracking, and funnel infrastructure that turns our marketing activities into measurable results.

You will own the systems behind our marketing performance — from landing pages and tracking to CRM automation, SEO foundations, and lead attribution.

This is not a media buying role. We already have a media buyer.

You set the numbers. You build the system. You prove what works.

WHAT YOU WILL OWN

Website & Landing Pages

Manage the company website and build dedicated landing pages for every target audience.

Structure landing pages around clear conversion objectives.

Continuously improve website and landing page performance.

Tracking & Attribution

Build and maintain tracking systems so every lead has a clear and measurable source.

Ensure marketing activities can be properly attributed to leads and conversions.

Monitor and improve the accuracy of marketing data.

CRM & Automation

Own and manage HubSpot and related marketing operations.

Build automation workflows, lead scoring, and follow-up sequences.

Develop reporting systems to track funnel performance and lead quality.

SEO & Website Performance

Build the foundations of the company's SEO strategy.

Monitor website performance and identify opportunities for improvement.

Ensure technical and on-page SEO fundamentals are properly implemented.

Lead Generation & Performance

Establish the target cost per qualified lead (CPQL).

Work closely with the media buyer to ensure campaigns are executed against clear performance targets.

Analyse funnel performance and identify where improvements can be made.

WHAT WE ARE LOOKING FOR

We are looking for someone who understands growth through real numbers and hands‑on execution.

You have personally managed real advertising budgets.

You can talk about cost per lead and campaign performance without being asked.

You have built landing pages and installed tracking yourself.

Google Analytics and Google Tag Manager are second nature to you.

Experience with HubSpot or a similar CRM is a strong advantage.

Working proficiency in English, as most of our clients are international.

A background in property, hospitality, or high-ticket products will be highly relevant.

WHO FITS THIS ROLE?

We are looking for someone who:

Thinks in terms of funnels, conversion, attribution, and numbers.

Takes ownership rather than waiting for detailed instructions.

Is comfortable building systems from scratch.

Can identify problems in a marketing funnel and work out how to fix them.

Makes decisions based on data rather than vanity metrics.

Can work independently while collaborating closely with the wider marketing team.

WHAT THIS ROLE IS NOT

This is not a media buying position.

We already have a dedicated media buyer who executes campaigns.

Your role is to:

Define the performance targets.

Build the tracking and attribution system.

Build and optimise the funnel.

Manage the CRM and automation.

Measure and report the results.

Make sure we know where our leads come from and what they cost.

WHAT WE OFFER

IDR 9-11 million per month, depending on experience.

Full ownership of a marketing operations function being built from scratch.

Budget and resources to build and improve the system.

Direct access to the people making key business and marketing decisions.

The opportunity to build the infrastructure behind the growth of a luxury property business in Bali.

Please note: This is a full-time, on-site position. Remote work is not available for this role.