Head of Multi-Brand Creative Strategy

Loluna; Jakarta Utara; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Loluna’s Nurture Clan seeks a Creative Manager to own the creative vision across all brands, leading the team and reporting to the CEO. You will set standards that span playful, colour-driven identity while keeping each brand distinct and on strategy.

This group-level role drives brand and portfolio strategy, builds scalable systems, partners with marketing, product, and sales, and guides launches and production across digital and print.

Qualifications

• Proven creative leadership experience, ideally in FMCG, multi-brand portfolios, DTC brands, or a creative agency managing multiple accounts.
• Strong portfolio spanning branding, digital, packaging, and social — bonus if it shows work across more than one brand identity
• Track record of building and leading high-performing creative teams
• Proficiency in design software (Adobe Creative Suite) and familiarity with digital marketing/content tools
• Excellent communication and presentation skills — able to articulate creative rationale clearly to leadership and external partners
• Preferred: Fluency with AI-native creative tools (e.g., Midjourney, Adobe Firefly, AI-assisted video/copy tools) to speed up concepting, iteration, and content output across brands

Responsibilities

• Define and refine the visual identity for each brand under Nurture Clan, ensuring each resonates with its distinct target audience while feeling part of one family of brands
• Build a scalable creative system (templates, guidelines, asset libraries) that lets the team move fast across multiple brands without starting from zero each time
• Partner with marketing, product (NPD), and sales to embed creative strategy into brand and business plans across the portfolio
• Support new brand launches from creative concept through go-to-market
• Lead the creative team setting direction, workflow, and quality bar
• Oversee visual production across digital and print: ecommerce, website, social, packaging, advertising, retail/POS
• Give clear, constructive creative direction and feedback to keep output high-quality and on-brand across every brand line
• Own the creative process end-to-end
• Build a collaborative, high-trust creative culture that can absorb Nurture Clan’s pace of ideation and output
• Manage the creative budget across the portfolio, allocating resources by brand priority
• Own project timelines, ensuring on-time delivery across concurrent brand workstreams
• Act as Project PIC for major cross-brand initiatives — campaigns, NPD launches, and market expansion across Southeast Asia
• Build a high performing creative team to support the company from local to regional level
• Implementation of new AI tools to be utilized for the creative team

Skills

Creative leadership

Brand strategy

Team leadership

Communication

AI tools

Tools

Adobe Creative Suite

Job description

Loluna’s Nurture Clan seeks a Creative Manager to own the creative vision across all brands, leading the team and reporting to the CEO. You will set standards that span playful, colour-driven identity while keeping each brand distinct and on strategy.

This group-level role drives brand and portfolio strategy, builds scalable systems, partners with marketing, product, and sales, and guides launches and production across digital and print.