Creative Lead

Apique Group; Indonesia; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Apique Group is seeking a Creative Lead who can turn brand strategy into clear, consistent creative work across multiple brands. You will translate strategy into briefs for designers, video teams, content creators, and other creatives, ensuring a unified system.

You will own end-to-end creative delivery, maintain brand voice and visual identity, develop key visuals and campaign concepts, align content across TOFU to BOFU, and drive performance with data-driven insights.

Qualifications

• Translate brand and business strategies into actionable creative briefs.
• Own end-to-end creative delivery across brands and campaigns.
• Maintain brand consistency in visuals, tone, and messaging.
• Develop key visuals and campaign concepts for multi-channel formats.
• Align TOFU, MOFU, BOFU content with performance goals.
• Research trends to inform creative direction.
• Create and maintain a structured asset system.
• Improve creative workflows and provide team guidance.
• Track performance and provide reporting to boost productivity.

Responsibilities

• Translate brand strategy into clear creative directions for designers and video teams.
• Own the delivery of creative assets across campaigns and events with on-time output.
• Maintain consistency of visual identity and messaging across brands.
• Develop and oversee key visuals, concepts, and visual guidelines.
• Ensure content aligns with funnel stages and performance objectives.
• Monitor trends and advise on adopting new formats and platforms.
• Build and maintain an organized asset management system.
• Lead and optimize creative workflows and briefing standards.
• Provide regular performance reporting and actionable recommendations.

Skills

Strategic translation

Creative leadership

Brand direction

Cross-functional collaboration

Creative systems

Job description

We are looking for a Creative Lead who can turn brand strategy into creative work that is clear, consistent, relevant, and built to perform.

You will lead the creative direction and execution across multiple brands within Apique Group - connecting strategy, content, design, video, campaigns, and commercial objectives into one strong creative system.

WHAT YOU WILL OWN:

1. Strategy-to-Creative Translation

Translate brand and business strategies from Brand Heads into clear, actionable creative briefs for designers, video teams, content creators, and other creative functions.

2. Creative Delivery & Prioritization

Own the end-to-end delivery of creative needs across brands, divisions, campaigns, and events - ensuring high-quality output is delivered on time and priorities are managed effectively.

3. Brand & Creative Consistency

Maintain consistency in visual identity, tone of voice, messaging, and overall creative direction based on each brand’s positioning and guidelines.

4. Key Visual & Creative Direction

Develop and oversee Key Visuals, campaign concepts, event identities, and visual guidelines that can be consistently translated across different formats and touchpoints.

5. Full-Funnel Creative Alignment

Ensure TOFU content connects with MOFU and BOFU needs - including performance ads, retargeting creatives, campaign assets, and other conversion-oriented materials.

Creative should not only look good. It should help move the customer through the funnel.

6. Creative Trends & Innovation

Continuously research emerging content formats, creative trends, platforms, and consumer behavior - then identify what is worth adapting across Apique Group's brands.

7. Creative Asset Management

Build and maintain a structured creative asset system, including folder architecture, naming conventions, version control, and asset distribution - enabling multiple brands and teams to produce in parallel without chaos.

8. Creative Workflow & Team Advisory

Design and continuously improve creative workflows, briefing standards, review processes, and collaboration systems. Act as a creative advisor to help the team make stronger decisions and raise the overall quality bar.

9. Performance & Reporting

Track creative team performance, delivery, bottlenecks, and output quality. Provide regular reporting and recommendations to improve both creative effectiveness and team productivity.

KEY SUCCESS METRICS:

Your performance will be measured through:

• On-Time Delivery - Creative requests are completed according to agreed timelines and priorities.
• Team Productivity - Strong creative output with efficient use of team capacity and resources.
• Quality of Output - Creative work consistently meets the expected strategic and executional standards.
• Brand & Visual Consistency - Every brand maintains a recognizable and disciplined identity across channels and touchpoints.

What We're Looking For

We are looking for someone who is not just good at making things look great.

You should be able to understand strategy, translate it into creative direction, manage multiple priorities, build systems, and raise the creative standard of the people around you.

You need to know when to protect the brand, when to challenge the brief, and when to move fast.

If you believe great creative sits at the intersection of brand, business, culture, and execution, we'd like to meet you.