Lead Host & Live Stream

PT. Agrinesia Raya; Bogor; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT. Agrinesia Raya is seeking a Live Commerce lead to drive strategy across multiple brands. You will create engaging live concepts, programs, and selling tactics to boost GMV and conversion.

You will manage host schedules, coach teams, and analyze performance, collaborating with Brand, Marketing, E-Commerce, Creative, and Operations to ensure readiness and ongoing improvements.

Qualifications

• Minimum 2–3 years of experience in Live Commerce, Live Streaming, E-Commerce, Digital Sales, or related fields.
• Proven experience as a Live Host with strong live selling techniques.
• Experience leading or coaching hosts is a strong advantage.
• Familiarity with Shopee Live and TikTok Live platforms.
• Strong communication, presentation, storytelling, and audience engagement skills.
• Strong commercial mindset with ability to work toward targets.
• Strong analytical skills to translate performance data into actions.

Responsibilities

• Lead Live Commerce strategy and execution across Agrinesia's 7 brands.
• Develop live concepts, programs, and selling strategies to increase GMV and conversion.
• Set promotional calendars, selling strategies, flash sales, and live voucher/coin use.
• Manage host shift schedules, coaching, mentoring, and performance reviews.
• Analyze live performance using GMV, conversion, viewers, engagement, and productivity.
• Collaborate with Brand, Marketing, E-Commerce, Creative, and Operations teams for readiness.
• Continuously improve Live Commerce programs and execution through reviews.

Skills

Live Hosting

Team Coaching

Analytics

Platform Knowledge

Storytelling

Job description

Lead Live Commerce strategy and execution across Agrinesia 7 brands.

Develop live concepts, programs, and selling strategies to increase GMV and conversion.

Develop promotional calendars, selling strategies, flash sales, and live voucher/coin utilization.

Manage host shift schedules, coaching, mentoring, and team performance evaluation.

Analyze live performance based on GMV, conversion, viewers, engagement, and live productivity.

Collaborate with Brand, Marketing, E-Commerce, Creative, and Operations teams to ensure live session readiness.

Conduct regular performance reviews and continuously improve Live Commerce programs and execution.

Qualification :

Minimum 2–3 years of experience in Live Commerce, Live Streaming, E-Commerce, Digital Sales, or related fields.

Proven experience as a Live Host with a strong understanding of live selling techniques.

Experience in leading or coaching hosts is a strong advantage.

Familiarity with Shopee Live and TikTok Live platforms.

Strong communication, presentation, storytelling, and audience engagement skills.

Strong commercial and sales mindset with a proven ability to work with targets.

Strong analytical skills with the ability to interpret performance data and translate insights into actions.

Creative, energetic, confident, adaptable, and demonstrates strong ownership.

FMCG Manufacturing 1,001-5,000 employees

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations