Head of Luxury Yacht Marketing

PT Aqua Luxe Indonesia; Denpasar; On-site; IDR 400,000,000 - 900,000,000; Full time

Job summary

PT Aqua Luxe Indonesia seeks a Marketing Manager to lead branding, campaigns, and multi-channel marketing for its luxury yacht charter business in Bali. You will develop strategies, manage budgets, and drive bookings with partnerships across travel and hospitality sectors.

The role requires strong leadership, digital marketing expertise, and a proven track record in luxury lifestyle or hospitality marketing. English fluency is essential for international outreach and collaboration.

Qualifications

• Minimum 3–5 years of experience in marketing management or a similar position.
• Experience in hospitality, tourism, luxury lifestyle, yacht charter, or F&B industries is highly preferred.
• Strong understanding of digital marketing, social media, branding, and advertising.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent communication, leadership, and project management skills.
• Creative, proactive, strategic, and commercially minded.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Build and strengthen brand positioning and awareness.
• Plan annual marketing plans, promotional campaigns, and marketing budgets.
• Ensure consistent brand identity across all marketing channels.
• Manage social media platforms, including Instagram, Facebook, TikTok, and other channels.
• Plan and oversee content, photography, videography, and promotional materials.
• Manage digital advertising campaigns (Meta Ads, Google Ads).
• Monitor social media performance, engagement, and results.
• Oversee website content, SEO, and online marketing initiatives.
• Develop campaigns to promote yacht charters, private cruises, luxury experiences, and packages.
• Build partnerships with travel agents, hotels, villas, wedding planners, event organizers, tourism businesses.
• Identify new market opportunities to target high-end domestic and international customers.
• Support sales initiatives to increase bookings and revenue.
• Lead marketing team and coordinate agencies.

Skills

Marketing management

Hospitality industry

Digital marketing

Branding

Social media

Advertising

Campaign management

Leadership

Analytics

English fluency

Tools

Meta Ads

Google Ads

SEO

Instagram

Facebook

TikTok

Job description

PT Aqua Luxe Indonesia seeks a Marketing Manager to lead branding, campaigns, and multi-channel marketing for its luxury yacht charter business in Bali. You will develop strategies, manage budgets, and drive bookings with partnerships across travel and hospitality sectors.

The role requires strong leadership, digital marketing expertise, and a proven track record in luxury lifestyle or hospitality marketing. English fluency is essential for international outreach and collaboration.