MARKETING MANAGER

PT Aqua Luxe Indonesia; Denpasar; On-site; IDR 400,000,000 - 900,000,000; Full time

Job summary

PT Aqua Luxe Indonesia seeks a Marketing Manager to lead branding, campaigns, and multi-channel marketing for its luxury yacht charter business in Bali. You will develop strategies, manage budgets, and drive bookings with partnerships across travel and hospitality sectors.

The role requires strong leadership, digital marketing expertise, and a proven track record in luxury lifestyle or hospitality marketing. English fluency is essential for international outreach and collaboration.

Qualifications

• Minimum 3–5 years of experience in marketing management or a similar position.
• Experience in hospitality, tourism, luxury lifestyle, yacht charter, or F&B industries is highly preferred.
• Strong understanding of digital marketing, social media, branding, and advertising.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent communication, leadership, and project management skills.
• Creative, proactive, strategic, and commercially minded.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Build and strengthen brand positioning and awareness.
• Plan annual marketing plans, promotional campaigns, and marketing budgets.
• Ensure consistent brand identity across all marketing channels.
• Manage social media platforms, including Instagram, Facebook, TikTok, and other channels.
• Plan and oversee content, photography, videography, and promotional materials.
• Manage digital advertising campaigns (Meta Ads, Google Ads).
• Monitor social media performance, engagement, and results.
• Oversee website content, SEO, and online marketing initiatives.
• Develop campaigns to promote yacht charters, private cruises, luxury experiences, and packages.
• Build partnerships with travel agents, hotels, villas, wedding planners, event organizers, tourism businesses.
• Identify new market opportunities to target high-end domestic and international customers.
• Support sales initiatives to increase bookings and revenue.
• Lead marketing team and coordinate agencies.

Skills

Marketing management

Hospitality industry

Digital marketing

Branding

Social media

Advertising

Campaign management

Leadership

Analytics

English fluency

Tools

Meta Ads

Google Ads

SEO

Instagram

Facebook

TikTok

Job description

Are you a creative, strategic, and results-driven marketing professional with a passion for luxury hospitality, lifestyle, and tourism?

We are looking for an experienced Marketing Manager to lead and manage the marketing strategies for our Yacht Charter business. You will play a key role in building brand awareness, driving sales, increasing customer engagement, and developing innovative marketing campaigns.

KEY RESPONSIBILITIES

1. Marketing Strategy & Brand Management

Develop and execute comprehensive marketing strategies

Build and strengthen brand positioning and brand awareness

Create annual marketing plans, promotional campaigns, and marketing budgets

Ensure consistent brand identity across all marketing channels

Manage social media platforms, including Instagram, Facebook, TikTok, and other relevant channels

Plan and oversee engaging content, photography, videography, and promotional materials

Manage digital advertising campaigns, including Meta Ads and Google Ads

Monitor social media performance, engagement, and campaign results

Oversee website content, SEO, and online marketing initiatives

Develop marketing campaigns to promote yacht charters, private cruises, luxury experiences, and special packages

Build partnerships with travel agents, hotels, villas, wedding planners, event organizers, and tourism businesses

Identify new market opportunities and target high-end domestic and international customers

Support sales initiatives to increase bookings and revenue

4. Partnership & Business Development

Establish strategic collaborations with influencers, KOLs, media, travel agencies, hotels, and relevant business partners

Identify opportunities for cross-promotion of the yacht charter business

Develop creative campaigns to maximize brand exposure and business growth

5. Marketing Performance & Team Management

Lead and coordinate the marketing team, creative team, and external agencies

Monitor marketing KPIs, campaign performance, leads, bookings, and sales conversions

Prepare regular marketing reports and evaluate campaign effectiveness

Manage marketing budgets and ensure efficient use of resources

REQUIREMENTS

Minimum 3–5 years of experience in marketing management or a similar position

Experience in hospitality, tourism, luxury lifestyle, yacht charter, or F&B industries is highly preferred

Strong understanding of digital marketing, social media, branding, and advertising

Proven ability to develop and execute successful marketing campaigns

Excellent communication, leadership, and project management skills

Creative, proactive, strategic, and commercially minded

Strong analytical skills with the ability to evaluate marketing performance

Fluent in English; additional languages are an advantage

WHAT WE ARE LOOKING FOR

A hands-on marketing leader who can think strategically and execute effectively

Someone who understands both luxury experiences and the F&B industry

A creative individual with strong business awareness and a passion for building brands

Someone who can manage multiple brands and projects simultaneously

WHY JOIN US?

Opportunity to manage and grow exciting business

Creative and dynamic working environment

Opportunity to develop innovative marketing strategies

Career growth and professional development opportunities