Lead Luxury Beauty Brand Manager – Indonesia

Luxasia; Jakarta Pusat; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

Luxasia Indonesia seeks an experienced Brand Marketing Manager to lead local brand image, positioning, and profitability for Make Up Beauty in the market, focusing on premium positioning and sustainable growth.

You will own brand marketing across product management, media, ecommerce, PR, visual merchandising and events; drive omni-channel campaigns, CRM-driven growth, and collaborate with education, sales and internal teams to deliver measurable results, increased market share and strong ROI.

Qualifications

• At least 8 years’ experience in related field, with 5 years as brand manager in beauty backgrounds
• Strong creative, analytical, communication and organization skills
• Possess a degree in business, marketing or a related degree. Preferably Brand Managers also hold an advanced degree
• Have background of retail sales, inventory management, marketing and brand management
• Have a good handle on consumer and market insights, including the ability to analyze market data

Responsibilities

• Brand Marketing: develop and implement product marketing plans; manage brand strategy; oversee budget and A&P management; coordinate trade marketing activities; drive CRM and omni-channel initiatives.
• Planning Function: analyze market data and sales trends; create business strategies and marketing plans with measurable indicators.
• Operational: execute marketing activities; set up sales targets and forecasts; construct monthly sales reports; manage visual merchandising and engagement programs.
• Liaison: collaborate with principals, government institutions, and local partners to ensure brand consistency and SOPs.

Skills

Brand Management

Marketing Strategy

Digital Marketing

CRM

Budget Management

Leadership

Education

Degree in business or marketing

Job description

Luxasia Indonesia seeks an experienced Brand Marketing Manager to lead local brand image, positioning, and profitability for Make Up Beauty in the market, focusing on premium positioning and sustainable growth.

You will own brand marketing across product management, media, ecommerce, PR, visual merchandising and events; drive omni-channel campaigns, CRM-driven growth, and collaborate with education, sales and internal teams to deliver measurable results, increased market share and strong ROI.