Head of Digital Ads & E-commerce Growth

PT.Toba Wangi Indonesia; Jakarta Barat; On-site; IDR 450,000,000 - 700,000,000; Full time

Job summary

PT.Toba Wangi Indonesia is seeking a Head of Marketing (Social Media & E-commerce) to lead paid digital campaigns and the e-commerce agenda from Jakarta Barat. The role requires strong business and brand ownership with sharp analytics and creative campaign planning.

You will oversee e-commerce strategy across marketplaces (Shopee, Tokopedia, TikTok Shop) and the company site, while driving ROAS through ads on Google, Meta, and TikTok.

Qualifications

• Minimum of 5 years in Digital Marketing/E-commerce, with at least 2 years in a managerial or senior position.
• Strong proficiency with marketplace dashboards and ads campaigns.
• Advanced Excel skills including data modeling and forecasting.

Responsibilities

• Lead paid digital marketing strategy and e-commerce operations to drive traffic, conversions and revenue.
• Manage and optimize performance across marketplaces (Shopee, Tokopedia, TikTok Shop) and the company website.
• Design, execute, and monitor paid campaigns on Google Ads, Meta, and TikTok Ads.
• Monitor KPIs, perform A/B testing on creatives, and report performance weekly/monthly.
• Lead and mentor Ads Specialists, E-commerce Admins, and Live Team.
• Collaborate with Creative, Social Media & Content teams and other divisions.

Skills

Digital Marketing

E-commerce

Team Leadership

Data Analysis

Advanced Excel

Tools

Marketplace Seller Center

Google Ads

Meta Ads

TikTok Ads

Job description

PT.Toba Wangi Indonesia is seeking a Head of Marketing (Social Media & E-commerce) to lead paid digital campaigns and the e-commerce agenda from Jakarta Barat. The role requires strong business and brand ownership with sharp analytics and creative campaign planning.

You will oversee e-commerce strategy across marketplaces (Shopee, Tokopedia, TikTok Shop) and the company site, while driving ROAS through ads on Google, Meta, and TikTok.