Performance Marketing Lead: E‑Commerce & KOL Campaigns

PT. Hisense International Indonesia; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

PT. Hisense International Indonesia is seeking a Digital Marketing Specialist to oversee performance marketing, paid ads, and KOL campaigns, driving traffic and online sales.

You will manage Google Ads, Meta Ads, and marketplace ads on Shopee, Tokopedia, and TikTok Shop, analyze ROAS and CPA, and support product launches with promotional campaigns. The ideal candidate has 2–4 years in digital marketing or e-commerce, a relevant degree, and strong analytical, communication, and project‑management

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 2–4 years of experience in Digital Marketing, Performance Marketing, or E‑Commerce.
• Hands-on experience with Google Ads and Meta Ads.
• Experience managing marketplace/e-commerce advertising (Shopee, Tokopedia, TikTok Shop).
• Experience handling KOL/Influencer campaigns.
• Strong understanding of performance metrics (ROAS, CPA, CTR).
• Analytical, proactive, and results-oriented.
• Good communication and project management skills.
• Experience in consumer electronics, FMCG, retail, or e-commerce is a plus.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns to drive traffic, conversion, and sales.
• Manage e-commerce ads across Shopee, Tokopedia, TikTok Shop, and other platforms.
• Plan and execute digital marketing campaigns based on targets.
• Manage KOL/Influencer campaigns from selection to evaluation.
• Monitor campaign performance with ROAS, CPA, CTR, CPC, and revenue.
• Collaborate with E‑Commerce, Sales, and Marketing teams for campaigns and launches.
• Prepare campaign performance reports and optimization recommendations.
• Stay updated on digital marketing trends and consumer behavior.

Skills

Google Ads

Meta Ads

Performance Marketing

E-commerce Advertising

Campaign Analytics

Project Management

Communication

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field

Tools

Shopee Ads

Tokopedia Ads

TikTok Shop Ads

Marketplace Advertising

Job description

PT. Hisense International Indonesia is seeking a Digital Marketing Specialist to oversee performance marketing, paid ads, and KOL campaigns, driving traffic and online sales.

You will manage Google Ads, Meta Ads, and marketplace ads on Shopee, Tokopedia, and TikTok Shop, analyze ROAS and CPA, and support product launches with promotional campaigns. The ideal candidate has 2–4 years in digital marketing or e-commerce, a relevant degree, and strong analytical, communication, and project‑management