Integrated Marketing Creative Lead (E‑Commerce)

TikTok; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

TikTok Shop by Tokopedia in Jakarta seeks a Consumer Marketing Creative Specialist to lead integrated marketing and e-commerce campaigns. You will transform consumer insights into original creative concepts, drive asset production across video, KV, and social formats, and ensure on-brand storytelling.

Collaborate with marketing, cross-functional teams, and external partners to execute campaigns from concept to delivery, while measuring impact and staying ahead of trends in a fast-paced

Qualifications

• Relevant experience in creative strategy, advertising, brand marketing, integrated marketing, content development, or campaign creative roles.
• Strong creative sense and ability to develop distinctive, high-quality campaign ideas for consumer-facing brands or platforms.
• Excellent storytelling capability to translate business and marketing objectives into compelling narratives and visuals.
• Proven experience delivering content across video, KVs, paid media creatives, social content, and digital placements.
• A strong portfolio showing successful creative work with measurable impact.
• Experience managing creative development from brief to launch, with attention to craft and detail.
• Experience briefing and managing creative/production agencies; strong communication and collaboration; professional fluency in English.

Responsibilities

• Lead the development of compelling creative ideas and integrated campaign concepts for platform and e-Commerce marketing.
• Translate brand priorities and consumer insights into inspiring directions and content strategies.
• Drive creation of high-quality campaign assets across video, visuals, paid media, social content and in-app materials.
• Refine scripts, storyboards, visual concepts, copy, and outputs to ensure high craft and impact.
• Provide strong creative judgment to ensure distinctive, on-brand work across channels and placements.
• Collaborate with internal teams to align creative with campaign goals and launch priorities.
• Support planning and execution of campaigns, coordinating projects and ensuring timely delivery.
• Manage external agencies from briefing through delivery, maintaining creative excellence and quality.
• Oversee timelines, reviews, approvals, and multi-workstream deliverables in a fast-paced setting.
• Capture learnings and apply insights to elevate future campaigns.

Skills

Creative strategy

Advertising

Brand marketing

Integrated marketing

Content development

Campaign creative

Storytelling

English fluency

Job description

TikTok Shop by Tokopedia in Jakarta seeks a Consumer Marketing Creative Specialist to lead integrated marketing and e-commerce campaigns. You will transform consumer insights into original creative concepts, drive asset production across video, KV, and social formats, and ensure on-brand storytelling.

Collaborate with marketing, cross-functional teams, and external partners to execute campaigns from concept to delivery, while measuring impact and staying ahead of trends in a fast-paced