Head of Creative

EVERTRADE SOLUTION INDONESIA; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

EVERTRADE SOLUTION INDONESIA is seeking a senior leader to drive creative strategies across social media and account management. You will lead multiple accounts including MCN, shop/store, and AI accounts, shaping content and campaigns to boost traffic, engagement, and audience growth.

You will oversee creative, social media, and content teams, set targets, and coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales to ensure alignment with business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.
• 3–5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or related fields.
• Proven experience in leading and managing a team.
• Strong understanding of MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.
• Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.
• Ability to independently manage accounts from strategy and execution to monitoring and performance evaluation.
• Experience with AI tools for content creation and creative production is a plus.
• Experience creating, setting up, or managing a large number of accounts (100+ accounts) is a strong advantage.

Responsibilities

• Lead and develop creative strategies to support business objectives, social media growth, and account development.
• Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, and other digital accounts.
• Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and overall account performance.
• Develop creative concepts and content strategies based on each account's characteristics and target audience.
• Monitor social media trends, content trends, creators/influencers, and platform developments to identify new growth opportunities.
• Oversee Social Media activities, including content planning, creative direction, campaigns, and performance evaluation.
• Lead, manage, and develop the Creative, Social Media, Content, and/or Account Management team.
• Set team targets, assign responsibilities, monitor performance, and provide guidance to ensure targets are achieved.
• Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align strategies with business objectives.
• Analyze account and content performance data to identify opportunities for improvement and develop follow-up strategies.
• Manage communication with external parties, including creators, influencers, MCNs, agencies, platforms, and business partners.
• Prepare regular reports on account development, campaign performance, content performance, and team achievements for management.
• Develop effective workflows, SOPs, and processes to improve productivity and quality of the creative team.

Skills

Social media strategy

Content development

Digital campaigns

Team leadership

Analytics

Account management

AI tools

Education

Bachelor's degree in Marketing/Communications

Tools

AI content tools

Social analytics tools

Job description

Lead and develop creative strategies to support business objectives, social media growth, and account development.

Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, and other relevant digital accounts.

Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and overall account performance.

Develop creative concepts and content strategies based on each account's characteristics and target audience.

Monitor social media trends, content trends, creators/influencers, and platform developments to identify new growth opportunities.

Oversee Social Media activities, including content planning, creative direction, campaigns, and performance evaluation.

Lead, manage, and develop the Creative, Social Media, Content, and/or Account Management team.

Set team targets, assign responsibilities, monitor performance, and provide guidance to ensure targets are achieved.

Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align creative and account strategies with business objectives.

Analyze account and content performance data to identify opportunities for improvement and develop follow-up strategies.

Manage communication and coordination with external parties, including creators, influencers, MCNs, agencies, platforms, and business partners.

Prepare regular reports on account development, campaign performance, content performance, and team achievements for management.

Develop effective workflows, SOPs, and processes to improve the productivity and quality of the creative team.

Requirements

Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.

3–5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or a related field.

Proven experience in leading and managing a team.

Strong understanding of various types of digital accounts, particularly MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.

Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.

Ability to independently manage accounts from strategy and execution to monitoring and performance evaluation.

Strong understanding of social media trends, content trends, creator/influencer ecosystems, and digital platform developments.

Ability to analyze key performance metrics such as reach, engagement, follower growth, views, conversion, and overall account performance.

Strong communication, coordination, leadership, and negotiation skills.

Ability to work both strategically and hands-on, with the capability to execute tasks in addition to providing strategic direction.

Able to manage multiple accounts and projects simultaneously in a fast-paced, target-driven environment.

Experience using AI tools for content creation and creative production is a plus.

Experience creating, setting up, or managing a large number of accounts (100+ accounts) is a strong advantage.

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