Head of Creative

PT UMAX HUB INDONESIA; Jakarta Barat; On-site; IDR 50,000,000 - 90,000,000; Full time

Job summary

PT UMAX HUB INDONESIA is seeking a Social Media Lead to drive creative strategies and manage multiple accounts, including MCN/Institution and Shop/Store accounts. You will build content strategies, monitor trends, and coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align objectives.

The role requires leading a team, deep understanding of digital accounts, and strong analytical skills to optimize reach, engagement, and growth across campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.
• 3–5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or related field.
• Proven experience in leading and managing a team.
• Strong understanding of MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.
• Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.
• Ability to independently manage accounts from strategy to monitoring and performance evaluation.
• Strong understanding of social media trends, content trends, creator/influencer ecosystems, and digital platform developments.
• Ability to analyze KPIs such as reach, engagement, follower growth, views, and conversions.
• Strong communication, coordination, leadership, and negotiation skills.
• Ability to work strategically and hands-on.
• Able to manage 100+ accounts in a fast-paced, target-driven environment.
• Experience using AI tools for content creation and production is a plus.

Responsibilities

• Lead and develop creative strategies to support business objectives, social media growth, and account development.
• Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts.
• Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and performance.
• Develop creative concepts and content strategies based on each account's characteristics and audience.
• Monitor social media trends and platform developments to identify new growth opportunities.
• Oversee Social Media activities, including content planning, campaigns, and performance evaluation.
• Lead, manage, and develop the Creative, Social Media, Content, and Account Management teams.
• Set team targets, assign responsibilities, monitor performance, and provide guidance.
• Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align strategies.
• Analyze account and content performance to identify opportunities and develop follow-up strategies.
• Manage communication with creators, influencers, MCNs, agencies, platforms, and partners.
• Prepare reports on account development, campaign performance, content performance, and team achievements.
• Develop workflows, SOPs, and processes to improve productivity and quality of the team.

Skills

Team leadership

Social media strategy

Content development

Digital campaigns

Communication

Education

Bachelor's degree (Marketing/Communications/Creative/Business)

Tools

AI content tools

Job description

Lead and develop creative strategies to support business objectives, social media growth, and account development.

Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, and other relevant digital accounts.

Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and overall account performance.

Develop creative concepts and content strategies based on each account's characteristics and target audience.

Monitor social media trends, content trends, creators/influencers, and platform developments to identify new growth opportunities.

Oversee Social Media activities, including content planning, creative direction, campaigns, and performance evaluation.

Lead, manage, and develop the Creative, Social Media, Content, and/or Account Management team.

Set team targets, assign responsibilities, monitor performance, and provide guidance to ensure targets are achieved.

Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align creative and account strategies with business objectives.

Analyze account and content performance data to identify opportunities for improvement and develop follow-up strategies.

Manage communication and coordination with external parties, including creators, influencers, MCNs, agencies, platforms, and business partners.

Prepare regular reports on account development, campaign performance, content performance, and team achievements for management.

Develop effective workflows, SOPs, and processes to improve the productivity and quality of the creative team.

Requirements

Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.

3-5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or a related field.

Proven experience in leading and managing a team.

Strong understanding of various types of digital accounts, particularly MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.

Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.

Ability to independently manage accounts from strategy and execution to monitoring and performance evaluation.

Strong understanding of social media trends, content trends, creator/influencer ecosystems, and digital platform developments.

Ability to analyze key performance metrics such as reach, engagement, follower growth, views, conversion, and overall account performance.

Strong communication, coordination, leadership, and negotiation skills.

Ability to work both strategically and hands-on, with the capability to execute tasks in addition to providing strategic direction.

Able to manage multiple accounts and projects simultaneously in a fast-paced, target-driven environment.

Experience using AI tools for content creation and creative production is a plus.

Experience creating, setting up, or managing a large number of accounts (100+ accounts) is a strong advantage.