GTM Strategy Lead for Infant Nutrition Launches

RecruitFirst Pte Ltd; Indonesia; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

RecruitFirst Pte Ltd in Indonesia is seeking a senior Go-To-Market (GTM) strategist to lead launches for a healthcare and nutrition brand. You will develop and execute GTM campaigns, build launch timelines, and ensure commercial readiness across functions.

The ideal candidate has at least 3 years in GTM, supervisory experience, and experience in FMCG or related industries, with fluent English and strong skills in creating sales tools and launch kits.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 3 years of experience in Go-To-Market (GTM) Strategy.
• Supervisory experience preferred.
• Experience in Infant Formula, Baby Care, Nutrition, Pharmaceutical, Medical Device, FMCG, or Food & Beverage industries preferred.
• Fluent in English, both spoken and written.
• Experience developing GTM strategies and campaigns for new product launches.
• Strong experience in preparing sales tools, training materials, and launch kits.
• MNC experience is an advantage.

Responsibilities

• Develop and execute GTM strategies and campaigns for new product launches.
• Develop launch timelines and ensure commercial readiness across relevant functions.
• Prepare sales tools, training materials, and launch kits to support product launches.
• Coordinate with cross-functional teams to ensure smooth execution of GTM plans.
• Monitor GTM implementation and identify opportunities for improvement.

Skills

GTM strategy

Launch campaigns

Sales tools

Training materials

Cross-functional coordination

Education

Bachelor's degree in Business, Marketing, or related field

Job description

RecruitFirst Pte Ltd in Indonesia is seeking a senior Go-To-Market (GTM) strategist to lead launches for a healthcare and nutrition brand. You will develop and execute GTM campaigns, build launch timelines, and ensure commercial readiness across functions.

The ideal candidate has at least 3 years in GTM, supervisory experience, and experience in FMCG or related industries, with fluent English and strong skills in creating sales tools and launch kits.