Growth-Focused Performance Marketing Specialist

Cartrack Technologies Phil. Inc.; Jakarta Pusat; On-site; IDR 133,920,000 - 245,520,000; Full time

Job summary

Cartrack Technologies Phil. Inc. is seeking a Performance Marketing Analyst to drive lead generation across digital channels. You will plan and execute campaigns on Google Ads, Facebook, and TikTok, ensuring cohesive targeting, creatives, and landing pages while monitoring spend for quality leads.

You will analyze performance data, run A/B tests, and collaborate with sales and creative teams to optimize campaigns and reporting. Strong English communication is required in a fast-growing team.

Qualifications

• Experience in performance marketing or lead generation across digital channels.
• Ability to interpret data and make data-driven decisions.
• Strong communication and collaboration with creative and sales teams.
• Detail-oriented with the ability to manage multiple campaigns and tasks.

Responsibilities

• Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and TikTok.
• Ensure targeting, ad creatives and landing pages work seamlessly together.
• Monitor and manage ad spend to optimize resource use and lead quality.
• Identify and scale high-performing campaigns to increase qualified leads.
• Analyze performance data to identify trends and optimize campaigns.
• Conduct A/B tests on ads and landing pages to improve results.
• Generate reports tracking cost per lead and conversion rates.
• Set up tracking and reporting using Google Analytics and CRM tools.

Skills

Lead generation

Google Ads

Facebook Ads

TikTok Ads

Data analysis

Reporting

Cross-functional collaboration

English proficiency

Campaign optimization

Tools

Google Analytics

CRM platforms

Job description

Cartrack Technologies Phil. Inc. is seeking a Performance Marketing Analyst to drive lead generation across digital channels. You will plan and execute campaigns on Google Ads, Facebook, and TikTok, ensuring cohesive targeting, creatives, and landing pages while monitoring spend for quality leads.

You will analyze performance data, run A/B tests, and collaborate with sales and creative teams to optimize campaigns and reporting. Strong English communication is required in a fast-growing team.