Growth-Focused Performance Marketing Analyst (Lead Gen)

Cartrack

Jakarta Pusat

On-site

IDR 133,920,000 - 267,840,000

Full time

7 days ago

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Job summary

Cartrack in Jakarta is seeking a Performance Marketing Analyst to drive lead generation campaigns across Google Ads, Facebook, and TikTok. You will ensure ad targeting, creatives, and landing pages work together to generate high-quality leads.

You will monitor spend, run A/B tests, analyze performance data, set up tracking with Google Analytics and CRM, and collaborate with sales to improve conversions. The role demands strong English communication and a proactive mindset in a fast-growing SaaS

Qualifications

Proven experience in performance marketing or lead generation with digital advertising.
Proficient in English for global reporting.
Strong analytical skills to interpret data and spot trends.
Excellent communication and collaboration with creative and sales teams.

Responsibilities

Plan, create and execute lead generation campaigns across Google Ads, Facebook, and TikTok.
Monitor ad spend and optimize for performance and lead quality.
Identify and scale high-performing campaigns to increase qualified leads.
Analyze performance data to uncover trends and improve results.
Run A/B tests on creatives, messaging, and landing pages.
Generate reports on metrics like cost per lead and conversions.
Set up tracking with Google Analytics and CRM platforms.
Collaborate with the sales team to improve lead quality and conversions.
Stay updated on industry trends and platform updates.