Growth-Focused Digital Marketing Lead

PT Vita Shopindo; Jakarta Utara; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Natural Farm seeks an experienced Digital Marketing professional to plan, manage, and optimize paid campaigns across Meta, Google, and TikTok. You will analyze performance metrics to drive improvements and ensure the smooth operation of the e-commerce site and TikTok Shop.

The role also covers coordinating TikTok Live activities with marketing campaigns and developing CRM campaigns across email, WhatsApp, and in-app channels to increase conversions.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Proven experience in planning and executing digital campaigns.

Responsibilities

• Plan, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Analyze campaign performance metrics and adjust strategies accordingly.
• Ensure smooth operation of the e-commerce site and TikTok Shop.
• Oversee TikTok Live operations aligned with marketing campaigns.
• Develop and execute CRM campaigns (email, WhatsApp, in-app) to boost conversions.
• Analyze CRM performance metrics and optimize campaigns.
• Provide guidance and support to team members.

Skills

Digital Marketing

Campaign Mgmt

Analytics

CRM

Education

Bachelor's degree in Marketing

Job description

Natural Farm seeks an experienced Digital Marketing professional to plan, manage, and optimize paid campaigns across Meta, Google, and TikTok. You will analyze performance metrics to drive improvements and ensure the smooth operation of the e-commerce site and TikTok Shop.

The role also covers coordinating TikTok Live activities with marketing campaigns and developing CRM campaigns across email, WhatsApp, and in-app channels to increase conversions.