Growth Architect: Digital Marketing Lead & Brand Launch

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

SPIRAL SFS Group Indonesia seeks a Head of Digital Marketing to lead the end-to-end process of creating and scaling new product lines. You will architect go-to-market strategies, manage the customer acquisition funnel across major platforms, and drive measurable revenue growth through data-driven decision making.

You will oversee creative direction, collaborate with sales and admin, and push for continuous innovation in Indonesia’s ecommerce landscape, including Shopee, Tokopedia, and TikTok

Qualifications

• 5+ years in Digital Marketing with a proven portfolio of scaling brands.

Responsibilities

• Lead brainstorming for new product lines, including naming, brand identity, USP development and market positioning.
• Architect the full launch strategy and go-to-market approach.
• Oversee the launch phase, ensuring all assets (creative, copy, landing pages, ads) are deployed on time.
• Manage and optimize the customer acquisition funnel (Meta, TikTok, Google, Marketplace, CRM).
• Analyze CAC, ROAS and LTV to pivot strategies.
• Collaborate with sales/admin to convert marketing traffic into revenue.
• Provide creative direction to Designers, Copywriters, Video Editors.
• Bring fresh ideas to drive continuous innovation.

Skills

Digital Marketing

E-commerce growth

Data analysis

Leadership

Tools

Meta Ads

TikTok Ads

Google Ads

Shopify

CRM

Job description

SPIRAL SFS Group Indonesia seeks a Head of Digital Marketing to lead the end-to-end process of creating and scaling new product lines. You will architect go-to-market strategies, manage the customer acquisition funnel across major platforms, and drive measurable revenue growth through data-driven decision making.

You will oversee creative direction, collaborate with sales and admin, and push for continuous innovation in Indonesia’s ecommerce landscape, including Shopee, Tokopedia, and TikTok