Growth Analytics Lead, Acquisition & Incrementality

inDrive

Indonesia

On-site

IDR 180,000,000 - 300,000,000

Full time

14 days+

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Job summary

inDrive is seeking a Senior Marketing Analyst to drive acquisition and media analytics across 48 countries. This role focuses on incrementality measurements, new user acquisition, and budget optimization through statistical approaches.

You will collaborate with marketing and data teams to design tests, analyze results, and implement tools that improve data pipelines and channel performance. The position offers global exposure and argues for data-driven growth, requiring strong SQL and Python/R

Qualifications

3+ years in marketing, product or growth analytics.
Strong SQL and data manipulation skills.
Experience with Python or R for modeling.
Experience with BI tools such as Tableau or Looker.

Responsibilities

Evaluate marketing campaigns across acquisition channels (Google, Meta, TikTok, OOH).
Build automated tools to improve channel efficiency and user acquisition.
Design and analyze A/B tests to assess messaging, creatives, targeting, and product changes.
Forecast outcomes to assist marketing budget planning.
Collaborate with data engineering and marketing to improve data pipelines and data quality.
Provide recommendations to optimize channel incrementality.
Develop analytics for user segmentation and behavioral triggers.