Growth Analytics Architect - Performance Marketing

Traveloka; Jakarta Pusat; On-site; IDR 240,000,000 - 600,000,000; Full time

Job summary

Traveloka is seeking a data-driven growth analytics professional in Jakarta to design measurement frameworks, build models, and run experiments that reveal what truly drives growth. You will own the analytics output, not just dashboards, and will shape how we measure success across channels.

You will partner with channel owners, pull data with SQL, and use Python or R to deliver rigorous, defensible insights that influence growth investments and strategy.

Qualifications

• 2–6 years of experience in marketing analytics or related analytical roles.
• Strong statistics foundation: hypothesis testing, regression, causal inference, experimentation design.
• Proficient in SQL and Python or R.
• Experience with marketing measurement concepts (MMM, attribution, LTV/CAC) is a plus.
• Ability to translate data into actionable business decisions; strong communication.

Responsibilities

• Measure what matters: design and run geo holdouts, A/B tests, and incrementality studies.
• Build models: marketing mix, attribution, and LTV/CAC analyses to guide budget and strategy.
• Collaborate with performance marketing to translate questions into analytical projects.
• Pull, clean, and validate large data sets with SQL; build repeatable pipelines in Python or R.
• Develop dashboards and self-serve reporting for real-time visibility into performance.
• Present findings with a clear, evidence-based POV to leadership.
• Identify manual workflows to automate; partner with data engineering to scale tools.

Skills

SQL

Python

R

Marketing analytics

A/B testing

Attribution modeling

Education

Bachelor's degree in Data Science/Statistics/Mathematics/CS

Tools

SQL

Python

R

Job description

Traveloka is seeking a data-driven growth analytics professional in Jakarta to design measurement frameworks, build models, and run experiments that reveal what truly drives growth. You will own the analytics output, not just dashboards, and will shape how we measure success across channels.

You will partner with channel owners, pull data with SQL, and use Python or R to deliver rigorous, defensible insights that influence growth investments and strategy.