Marketing Analytics & Strategy Specialist

Agoda Company Pte. Ltd.; Jakarta Pusat; On-site; IDR 150,000,000 - 300,000,000; Full time

Job summary

Agoda in Jakarta is seeking a Performance Marketing Analyst to drive data-driven online marketing across search and display channels. You will experiment with ad text, bidding, and campaign structures, analyze results, and build dashboards for account managers.

You will work with a global team, leverage Excel and data analysis tools, and translate insights into optimized campaigns. A quantitative degree and fluent English are required, plus curiosity and strong numerical reasoning.

Qualifications

• Bachelor’s degree or higher in a quantitative field such as CS, mathematics, engineering, or science.
• Ability to communicate fluently in English.
• Strong numerical reasoning and Excel proficiency.
• Intellectual curiosity.

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on multiple engines. Apply features from tests.
• Display: Test and optimize campaigns on social platforms like Facebook, Instagram, and more.
• Modeling: Analyze data from experiments, build models, and create dashboards for account managers.

Skills

Bachelor's Degree

Fluent English

Numerical reasoning

Excel

Education

Bachelor’s Degree or higher in a quantitative field

Tools

SQL

Python

Data analysis packages

Job description

Agoda in Jakarta is seeking a Performance Marketing Analyst to drive data-driven online marketing across search and display channels. You will experiment with ad text, bidding, and campaign structures, analyze results, and build dashboards for account managers.

You will work with a global team, leverage Excel and data analysis tools, and translate insights into optimized campaigns. A quantitative degree and fluent English are required, plus curiosity and strong numerical reasoning.